Eight hours in our Brooklyn studio. A former broadcast producer, a print interviewer, and three rehearsal scenarios — friendly profile, skeptical podcast, hostile cable hit. You leave with a 90-minute reel and three rehearsed lines.
You arrive, we hand you a coffee, and we go over the three soundbites we'll work on across the day. We've already read your last 12 months of press and your most recent quarterly update. No prep on your end.
A 35-minute interview with our print specialist, taped on three cameras. Treated as a "soft" first round so you can find your rhythm. We watch back together for 25 minutes.
We pick three quotes from the morning tape and rehearse them in five different shapes. By lunch you can drop any of the three into a conversation without sounding rehearsed.
We bring in someone who actually books talent for a major podcast. They eat lunch with you and tell you, off the record, why your last two outreach emails got ignored. You'll keep their number.
Forty minutes with our broadcast specialist playing a midwit-skeptic host. We ask the questions you've been hoping no one would. Then we watch back the worst three minutes.
Twelve minutes, ear-piece, light-bar, body-cam framing. We are intentionally rude. You will hate this round. Everybody does. We watch back together calmly.
You walk out with a one-page debrief, three rehearsed soundbites, three "things to avoid" tags, and the promise of a 90-minute edited reel by Friday. We pick up dinner.
Print, long-form, sympathetic. The interviewer wants you to win. The risk is that you ramble, leak strategy, or accidentally praise a competitor. We rehearse the cadence of "here's the story I came to tell."
Two hours, deep, smart, and sometimes contrarian. The interviewer is betting against your thesis. We rehearse three honest concessions you can make without conceding the whole frame.
Five minutes, three commercial-break interruptions, an off-camera producer in your ear. The interviewer is not interested in nuance. We rehearse the "bridge-and-pivot" technique without making it feel slimy.
The hostile-cable hit they put me through was meaner than the actual cable hit two weeks later.
I went into a 90-minute podcast with three rehearsed lines and used all three. The host quoted them in the show notes.
The lunch-with-a-producer thing alone was worth the day. She booked me on her show six weeks later.
One person at a time, $6,800 flat. Group days for two principals are $9,800. Brooklyn studio only — we will travel to LA for an additional $2,400 plus airfare. Lead time is typically 4–5 weeks.