Mira O.
Eight years on the books desk before founding the firm in 2018. Mira leads the literary practice and runs the Friday all-hands. She picks up her phone on weekends; she does not pick up her phone on Wednesdays before 11am.
Four partners, three associates, an office manager, and a former producer who runs media training. We tell you up front who you'll work with — and the partner you sign with is the partner who picks up the phone at 2am.
Eight years on the books desk before founding the firm in 2018. Mira leads the literary practice and runs the Friday all-hands. She picks up her phone on weekends; she does not pick up her phone on Wednesdays before 11am.
A former staff writer at a national tech magazine who switched sides in 2020. Daniel runs the climate-and-tech practice and writes our most-clipped op-eds. He does not own a Twitter account. He does own a fax machine.
Twelve years editing personal essays at a national women's magazine. Sasha runs the beauty & style practice from our Echo Park studio and is the firm's first call when something goes sideways at a launch event.
Came up in cable broadcast and ran corporate comms at two consumer-tech companies before joining the firm in 2022. Reza leads the crisis hotline and the studio media-training day. Sleeps with his phone on. Apologies to his cat.
Three years on Mira's team. Runs follow-up on every books retainer and writes our most-pitched pre-sale memos.
Daniel's right hand on climate, and the only person at the firm with active label friends. Brings demos to standup.
Joined from a national business magazine in 2024. Writes our most-quoted founder profiles. Drinks too much oat-milk coffee.
Came up in fashion-week PR and never went home. Runs Sasha's launch logistics and is fluent in three reporters' DMs.
A former line cook turned restaurant publicist. Runs Sasha's hospitality book and knows the host at every "impossible" reservation in NY.
Ran segment-production at a morning show for nine years. Aïssa runs every studio training day and edits the feedback reels.
Keeps the studios running, the books closed, and the whole team in line. The only person who has ever made Reza answer Slack on a Sunday.
Wrote the in-house CRM that runs the press list. Half-time engineer, half-time amateur jazz drummer. Plays Tuesday nights in Bushwick.
Splits her week between Echo Park and Joshua Tree. Runs our LA hospitality book and most of our travel-press placements.
We're a 9-person firm by choice. We say no to about 60% of inbound and to about 95% of inbound that comes in via "growth-hacker" introductions. Here's how we actually run a tight, candid PR shop.