Mira Okonkwo
Long-form on consumer culture, especially food brands run by women. Replies fast to short, sharp pitches with one specific anecdote up top.
Our hand-curated press database — every name verified within the last 90 days, tagged by beat, outlet, last-pitch date, and tone profile. Rentable by the quarter, refreshed every quarter.
Long-form on consumer culture, especially food brands run by women. Replies fast to short, sharp pitches with one specific anecdote up top.
Climate technology, especially storage and grid. Ignores all decks. Wants a one-paragraph email with the chart already attached.
Personal essays from founders, especially those willing to write about money. Will not run anything that has been pitched elsewhere.
Restaurants outside the obvious cities. Particularly fond of opening-week stories that come with a dinner invitation attached.
Debut nonfiction with a chart, a number, or a moral. Pre-sale data is the fastest way to her inbox.
Indie label launches and small-room residency stories. Trust takes time — he wants to know the artist, not the press release.
Founder profiles with a B2B angle. Loves a "we tried this and it almost killed us" beat. Replies on Slack DM faster than email.
Service stories with a counter-cultural twist. We have placed nine pieces with him; tone matters more than topic.
Southern hospitality, distilleries, design studios. Always wants the place — visit her in Charleston with a sample and a story.
Men's profiles, especially second-act founders. Replies if your subject can hold a 90-minute lunch interview without checking their phone.
Restaurant openings with an immigrant family arc. Wants the menu, the family photo, and a phone call with the chef before booking a visit.
Interior design profiles, especially small studios outside New York. Wants final photography, lead time, and one quotable client.
$3,200 per quarter for the whole list, with a one-hour onboarding call and quarterly refresh. Most clients use the list rental as a trial — and then upgrade to a Whisper retainer once they remember they don't actually want to write the pitches themselves.