Flat fees. No %.

Four tiers based on operational scope. Pricing does not move with your spend — you don't get punished for performing well, and we don't get paid more for spending your money. Month-to-month, 30-day notice.

Standard

$25k–$75k mo spend

$2,400

/ month flat

2 service lines (pick from 8)
Up to 4 active campaigns
Friday markdown + Looker
Slack channel · 6h response
Quarterly QBR

Pick standard →

Elevated

$75k–$200k mo spend

$4,800

/ month flat

4 service lines (full search ops)
Unlimited campaigns
Daily desk notes 6am UTC
Slack · 1h response (M–F)
Custom script bundle deployed
Monthly QBR · ad-hoc readouts

Pick elevated →

Senior

$200k–$500k mo spend

$9,600

/ month flat

All 8 service lines available
Dedicated PM + 2 specialists
Daily desk + exception alerts
Slack · 30m response · 24/5
Custom Looker + sGTM rebuild
Quarterly board-ready slide deck

Pick senior →

Enterprise

$500k+ mo spend

Custom

starts $18k / month

Embedded squad of 3–5
Multi-account roll-up reporting
Onsite Q1 + Q3 (US, EU)
SOC 2 Type II + custom MSA
Net-60 billing available
Direct line to Founder

Talk to founder →

Capability	Standard	Elevated	Senior	Enterprise
// service lines
Search ops	●	●	●	●
Shopping + feed	●	●	●	●
Performance Max	—	●	●	●
YouTube + demand-gen	—	add-on	●	●
Tracking + attribution rebuild	1× audit	●	●	●
Scripts + automation	4 std	12 std	+ custom	+ custom
In-house enablement	—	—	●	●
// reporting
Friday markdown	●	●	●	●
Looker Studio dashboard	std	branded	custom	custom
Daily desk notes	—	6am UTC	2× / day	continuous
Exception alerts (Slack)	weekly	5min latency	5min latency	5min latency
QBR · board-ready slide	quarterly	monthly	monthly	biweekly
// access & sla
Slack response (business hrs)	6h	1h	30min	15min
Coverage	M–F	M–F	24/5	24/7
Dedicated PM	—	shared	●	●
Onsite visits	—	—	Q1 + Q3	Q1 + Q3
SOC 2 Type II + custom MSA	—	—	—	●
// commercial
Billing terms	Net-15	Net-15	Net-30	Net-60
Lock-in	none	none	none	12mo MSA
Notice period	30d	30d	30d	60d

// pane.02 / billing.faq9 questions

Billing questions_

Why flat fee instead of % of spend?

% of spend creates an incentive misalignment: the agency makes more money the more you spend, regardless of whether spending more is the right call. We took the flat-fee model from financial advisors with AUM caps — predictable revenue, no incentive to inflate.

What if my spend doubles mid-engagement?

If you cross into a higher tier band for two consecutive months we have a tier-up conversation. Going under the band, you tier down. Mid-quarter changes are pro-rated.

Do you ever take a percentage of media buys?

No. We are not a media-buying agency, and we never insert ourselves in the payment flow. You pay Google directly with your card. We touch the account, not your money.

Can I cancel after a bad month?

Yes. 30-day written notice. No clawback, no exit fee, no off-boarding charge. We hand you the playbooks, scripts, and Looker dashboards on the way out. We've never enforced a contract clause.

Net-60 billing for enterprise?

Yes for Enterprise tier ($500k+/mo spend). For all other tiers we bill ACH Net-15 from the 1st of the month.

Will you sign a custom MSA?

Enterprise only. We use a standard mutual MSA for all other tiers; redlines reviewed in 5 business days. Most legal teams find our terms boring on purpose.

Discount for annual prepay?

No. Predictable monthly is the entire point. Annual prepay would only nudge us toward "stick around" instead of "perform monthly."

Affiliate / referral fee?

10% of first-year retainer for verified referrals from operators we already trust. We don't run open-affiliate programs.

What's the smallest account you'll take?

$25k/mo blended Google Ads spend. Below that, our $2,400 retainer eats too much of your upside. We can refer you to one of two boutique partners we trust at sub-$25k spend.