// pane.01 / page.headaudit.queue · 4 open / 24 closed YTD

cmd: open --audit-intake

Free 14-day account audit

Hand us a CSV export of your last 90 days of campaigns, ad groups, queries and conversions. We hand back a 47-point report, a marked-up spreadsheet of waste, and a 30-minute readout. You keep the deliverable. We do not write to your account during the audit window.

Avg checks run

across bidding, structure, query, geo, tracking

Median wasted spend

18.4%

recovered in first 90d post-audit

Turnaround

11d

from CSV upload to readout

Cost to you

no contract, no upsell, no card

// pane.02 / intake.formfree

Submit your account_

Anything you upload stays in our private S3 bucket and is purged 30 days after the readout.

Full name

Work email

Company

Role

Monthly Google Ads spend

Conversion goal

Upload spend.csv (last 90 days)

[CSV]

drop file here / browse max 25MB · campaign-level export from Google Ads

What do you want us to find first?

Skip queue: book a call

By submitting you agree to our standard NDA. Your CSV is never used for training, benchmarking, or shared with any third party.

// pane.03 / checklist.47v.4.2.18

The 47-point check_

// Bidding (12)

001 Smart bidding strategy alignment

002 tROAS / tCPA target sanity

003 Portfolio bid strategy overlap

004 Conversion lag vs. bid window

005 Seasonality adjustments stacked

// Structure (9)

013 SKAG / STAG / theme-cluster mix

014 Asset group overlap (PMax)

015 Ad group convergence (10+ conv/wk)

016 Brand vs non-brand bleed

// Query waste (11)

022 Negative keyword coverage

023 Match-type expansion drift

024 Search-term irrelevance ratio

025 Brand-other-business cannibalization

// Tracking (15)

033 Conversion action duplication

034 Enhanced conversions enabled

035 First-party data import wired

036 GA4 ↔ Ads attribution alignment

037 Offline conversion upload health

// pane.04 / 14d.timelineavg. 11 working days

Day-by-day_

Two-week window from upload to actionable readout. We work async until the final 30-min call.

Intake

CSV ingested, account read-only access verified, kickoff email logged.

Bid map

Bid strategy graph + budget-pacing curve + portfolio overlaps catalogued.

Query dive

Search-term report joined to product feed; waste + cannibalization flagged.

Tracking

Conversion-action audit, enhanced conversions, GA4↔Ads parity check.

Geo + device

Geographic spend map, dayparting waste, device-mix CPA outliers.

D11

Report

47-page deliverable + CSV of negatives + scored remediation queue.

D14

Readout

30-min walkthrough; you keep the deck whether or not you hire us.

// pane.05 / deliverables3 artifacts

What you get_

Three artifacts at the end. Yours to keep. Yours to hand to another agency. We don't care; we want you better off.

[01]

Diagnostic.pdf

47-page report scored 0–100 across bidding, structure, query, tracking, geo, creative. Each finding includes screenshot, severity, expected $ recovery.

[02]

Negatives.csv

Marked-up spreadsheet of every wasted query in the last 90 days, ready to paste into Google Ads as negatives. Median run: 8,200 rows.

[03]

Trade-plan.deck

14-slide written ops plan: target ROAS, weekly experiments, success criteria, failure modes. Even if you don't hire us, you have a roadmap.

// log /var/audit/queue.logauto-tail · live

14:42:09[ev] audit.intake acct=A1408 spend_band=$25-100k conv_goal=ecom queue=4

14:38:21[ok] audit.deliver acct=A1322 score=64/100 wasted=$11,402.60 negkw=8,140 → readout 14:00 UTC tomorrow

14:31:03[ev] csv.ingest acct=A1407 rows=84,210 size=18.2MB

14:24:55[wn] tracking.gap acct=A1318 enhanced_conv=off action=email-sent

14:18:42[ok] queue.advance acct=A1320 day=11 → diagnostic.compose

14:08:12[ev] kickoff.email acct=A1325 from=desk@yourbusiness.com

14:01:03[ok] audit.deliver acct=A1311 score=78/100 wasted=$4,228.10 → client retained, tier=ELEVATED

13:50:21[er] csv.parse acct=A1330 col_missing=cost_micros action=request resend