B
BID//RUNNER
Your Business / PPC Ops Desk
[F1] Desk [F2] Audit [F3] Services [F4] Stats [F5] Pricing [F6] Team [F7] Demo
Live UTC 14:42:09 USR / desk-04 ⌘K
QPS
SHOPPING/US▲ +14.2% ROAS 6.4x SEARCH/EU▼ −3.1% CPA $42.18 PERF-MAX/MX▲ +28.6% CONV 1,209 BRAND/US● steady CPC $0.81 YT/DEMAND▲ +9.4% CTR 2.18% DSA/US▼ −1.7% IS 64% SHOPPING/CA▲ +22.1% ROAS 8.0x RMK/US▲ +6.8% AOV $214 SHOPPING/US▲ +14.2% ROAS 6.4x SEARCH/EU▼ −3.1% CPA $42.18 PERF-MAX/MX▲ +28.6% CONV 1,209 BRAND/US● steady CPC $0.81 YT/DEMAND▲ +9.4% CTR 2.18% DSA/US▼ −1.7% IS 64%
// pane.01 / hero live
cmd: open --bid-ops --acct=*

Run Google Ads
like a trading desk

Your Business is a Google Ads operations team that manages spend the way prop traders manage a book — opinionated bid signals, daily exception reports, and a quant who watches your auction insight at 6am UTC. We work in your account; you keep the keys.

navigate · K command palette · esc exit
// pane.02 / book.kpistrailing 30d, all clients aggregated
Spend under mgmt
$48.2M
▲ 8.4%vs prev 30d
Blended ROAS
6.18x
▲ 0.42industry 2.8x
Wasted spend recov.
$1.4M
▲ 12 auditsYTD
Active accounts
142
▲ 6new this Q
// pane.03 / portfolio · 90d ROASsamples = 90 · scale = log
6.18x
Portfolio ROAS Industry baseline Threshold = 4.0x
// pane.04 / engagement.flowavg onboarding = 11 days
01

Account read

Read-only access; we map every campaign, asset group, and conversion action into our internal taxonomy.

02

Audit report

14-day diagnostic. 47-point checklist on bidding, structure, query waste, geo, and tracking.

03

Trade plan

We submit a written ops plan with target ROAS, weekly experiments, and the failure modes we expect.

04

Daily desk

You get morning desk notes, exception alerts, and a Friday markdown report. Slack channel mandatory.

// pane.05 / client.bookredacted at NDA tier
Cut wasted spend 31% in their first 60 days. The exception alerts are the only Slack pings I read.
D. ReyesVP Growth, e-com — $14M/yr ad spend
First agency that reads our P&L before touching our bids. Treats spend like inventory.
K. MahlerCFO, B2B SaaS — $3.2M/yr ad spend
They handed us a 47-page audit with a CSV of 11k negative keywords. We saved $94k that quarter.
P. OkaforFounder, DTC — $6M/yr ad spend

Stop guessing. Start measuring.

The 14-day audit is free, $0 commitment, and you keep the deliverable even if you don't hire us. Median client recovers 18% of monthly spend in the first audit.

// pane.06 / audit.intakefree

14-day audit_

CSV of last-90 day spend → we return a marked-up spreadsheet plus a 30-min readout.

drop file or browse_

We never write to your account during the audit.

// pane.07 / watchlistdesk feed
ChannelROASΔ7dStatus
SHOP/US6.4x+0.32on
SRCH/EU4.1x−0.18watch
PMAX/MX9.2x+1.41on
BRAND/US14.0x+0.04on
YT/DEMAND2.6x+0.21test
DSA/US3.0x−0.42halt
// pane.08 / commits.heatmaplast 14 wks

Per-account changes pushed by the desk.

14w agonow
// pane.09 / on-deck2 spots

Q3 onboarding

We open 4–6 new accounts per quarter. Two slots remain. Audits skip the queue if you book a strategy call.

[D] Book 30-min call
// log /var/desk/00.logauto-tail · 1.4k events/day
14:42:09[ok] bid.uplift acct=A0421 camp=PMX-MX target=8.0x ΔROAS=+0.42
14:41:51[ev] negkw.push acct=A1108 added=312 wasted_spend=$2,840.18
14:41:33[wn] impr_share.dropped acct=A0902 camp=BRD-US from=92% to=78% (competitor=true)
14:41:09[ok] audit.complete acct=A1240 score=72/100 wasted=$11,402.60 → email sent
14:40:55[er] conv.tracking acct=A0712 missing=purchase_value action=Slack:#desk-04
14:40:21[ev] exp.start acct=A0418 type=tROAS_vs_tCPA window=14d
14:40:02[ok] retainer.invoiced acct=A1102 tier=ELEVATED amt=$4,800.00
14:39:48[wn] geo.spend.spike acct=A0840 region=AZ delta=+184% throttle=on
© 2026 Your Business build · 4.2.18 · main@a04f12 uptime 99.998% · 30d