Receipts. Not stories.

Cut PMax brand bleed 74%, doubled non-brand contribution

Account had stacked four PMax campaigns across catalog tiers. Brand search was being absorbed into PMax at ~36% of total conversions, masking actual incremental performance. We rebuilt asset groups thematic-by-margin, added a brand exclusion list at the campaign level, and forked a feed-only PMax shadow campaign as control.

Within 8 weeks brand bleed dropped to 9%, non-brand contribution to revenue grew from 31% to 50%, and blended ROAS held at 6.4x while incremental conversions grew 41% q/q.

"They were the first agency that talked to me about incrementality without it being a sales pitch."

D. Reyes · VP Growth (DTC home goods)

Pipeline up 2.1x, paid CAC down 38% on flat spend

Mid-market SaaS. Lead-gen account with poor conversion-action hygiene — 7 active conv actions, 2 of which were duplicates, none with values. We collapsed to 3 weighted conv actions, wired offline-conversion-import from HubSpot, and re-trained Smart Bidding on closed-won opportunities at 14d window.

Result was a quieter account that bid better. Pipeline contribution from paid grew 2.1x while spend stayed flat, and paid CAC fell from $1,840 to $1,140 (−38%).

"OCI from HubSpot to Ads was a 9-line change in their script library. We had been waiting 18 months for our previous agency."

K. Mahler · CFO (Vertical SaaS)

Recovered $94k/quarter in wasted query spend

Marketplace had no negative-keyword strategy. Search-term reports surfaced 11,000+ queries with zero conversions and over $94k wasted spend in 90 days. We deployed our nightly negkw script and added 8,200 hand-curated terms, plus a competitor-bidding ban list.

Quarterly waste fell to under $4k. Saved cash was redirected into supply-side acquisition (driver onboarding) where ROAS was 11.4x.

"They handed us a CSV with 11k negative keywords. Most agencies want to talk strategy. These guys ship spreadsheets."

P. Okafor · Founder (Marketplace)

Cost-per-signed-case down −42%, intake quality up

Plaintiff firm had been bidding on $400 CPCs across 14 highly competitive case-type keywords. Cost per signed case had crept from $1,800 to $3,100 in 6 months. We rebuilt around qualified-lead conversions instead of form fills, re-tiered geo by historical signing rate, and added 9 dayparting schedules tied to call-center hours.

Cost per signed case landed at $1,790 — a 42% improvement — while signed cases per month grew 18%.