For coaches who run cohorts and take applications

Coaching website design that fills the next cohort.

A custom program-page site for the coach who runs cohorts, takes applications, and wants the inbox filtered before the discovery call. Designed, written, and built by our team.

Athlete training in a dark gym with a weight rack behind
  • Custom buildFrom $1,000, one-time and fixed-price
  • Website CareHosting, SEO, and updates for $500/mo
  • EnrollmentApplications first, then Stripe tuition or memberships

Built like a syllabus, not a sales letter.

01

Programs built around the cohort

Start date, length, weekly time commitment, what’s included, who it’s for, and who it’s not for. It reads like a syllabus, not a sales letter, which is exactly why serious applicants finish reading.

02

Application flows, not “sign up” buttons

Multi-step intake forms with screening questions about current level, goals, schedule, and prior coaching. Filter the inbox before you spend a discovery call.

03

Client stories with receipts

Long-form client stories with before-and-after metrics, role or sport context, and (where appropriate) photo and full name. Built for your real client stories, the kind a peer would actually trust.

04

Stripe checkout, recurring or one-time

Charge cohort tuition up front, monthly memberships, or deposit-plus-balance. Stripe receipts and an order-confirmation page that sets expectations for week one.

Every cohort gets its own page.

Start date, seats left, and status at a glance, with each row opening the full program page and application.

Example cohort schedule
ProgramStartsSeatsStatus
Strength block, 12 weeksJuly 612 of 14 leftOpen
Run performance, 8 weeksSeptember 144 of 12 leftOpen
Offseason build, 16 weeksNovember 3FullWaitlist

Example layout with placeholder programs. Your site shows your own cohorts and dates.

yourbusiness.com
Strength gym website template from the DesignSnipe shop, full page
A template from our shop

Strength gym

A strength-gym template with a capped membership and an application-style sign-up, built for coaches who choose their clients.

Use it as a reference for your custom build, or buy it outright from $50 and set it up yourself.

Everything a cohort-based coach needs.

  1. A program page for every cohort with start date, capacity, and enroll-by date
  2. Open, almost-full, and waitlist states you can change without a rebuild
  3. Multi-step application form that screens applicants before they pay
  4. Stripe enrollment for tuition, monthly memberships, or deposit-plus-balance
  5. Long-form client-story layout, filled only with real stories you supply
  6. Member hand-off to Circle, Skool, Mighty Networks, Discord, or Slack

Launch and Growth fit most coaches and trainers.

Solo coaches running one or two programs usually start with Launch: program pages, an application form, and a clear enroll path. Growth adds Stripe enrollment and scheduling integration, a brand-matched design system, and SEO-structured copy for coaches running multiple cohorts a year.

Launch$1,000one-time, fixed priceA sharp, professional site that gets you found and gets you calls.Up to 5 pages, live in about 2 weeks. Best for new and small local businesses.
  • Custom design tailored to your business
  • Copywriting done for you
  • Mobile-perfect and fast-loading
  • Contact / quote form to your inbox
  • On-page SEO foundations + Google Analytics
  • 2 rounds of revisions
Start the Launch briefNo call needed: brief, then pay
Signature$5,000one-time, fixed priceA bespoke, art-directed site that sets you apart from every competitor.Up to 20 pages, live in 4–6 weeks. Best for premium brands and multi-service companies.
  • Everything in Growth
  • Live strategy consultation with your project lead
  • Bespoke art direction + custom motion
  • Blog / CMS you can update yourself
  • Payments, CRM, and third-party integrations
  • Location and service landing pages for local SEO
  • Unlimited revisions during the build
Start the Signature briefIncludes a live consultation
Flagship$10,000one-time, fixed priceA full brand and web experience, built like the world's best sites.Unlimited pages, live in 6–8 weeks. Best for brands that want the best site in their market.
  • Everything in Signature
  • Brand identity: logo, palette, typography, brand guide
  • Immersive 3D, scroll, and interaction design
  • E-commerce, member areas, or custom web features
  • Conversion-focused copy + launch SEO campaign
  • Dedicated project lead and priority timeline
Start the Flagship briefIncludes a live consultation

On a tighter budget? Ready-made templates start at $50 in the template shop. Want to see where your current site stands first? Get a free site audit. Compare all four tiers, or read What does a website cost?

We stay after launch.

Website Care is hosting, SEO, and updates in one plan, from the team that built your site.

$500/moMonth to month. Cancel anytime.

Hosting, SEO, and updates — all included, all handled. One plan with everything in it. No tiers, no add-ons.

Add Website Care
  • Managed hosting on a global CDN with SSL
  • Daily backups, 24/7 uptime monitoring, and security updates
  • Weekly SEO: new optimized pages or posts
  • Local citation building
  • Keyword rank tracking
  • Content edits and updates whenever you need them

Questions coaches and trainers ask.

Can I run multiple cohorts with different start dates?

Yes. We build each cohort as its own program page with start date, capacity, and enroll-by date, plus open / almost-full / waitlist states. On Website Care, tell us when seats change and we update it; on Signature, your team edits it in the CMS.

Does it integrate with Stripe for tuition and deposits?

Yes — Growth includes payment and lead-capture integration. Enroll buttons go to Stripe Checkout for one-time tuition, recurring monthly, or deposit-plus-balance, with a confirmation page that sets day-one expectations.

Can applicants be screened before they pay?

Yes, and we recommend it. We build a multi-step application (goals, current level, schedule, prior coaching) that routes to your inbox; you review and reply with the payment link.

What about a member-only area?

The public site focuses on filling cohorts. We link members into Circle, Skool, Mighty Networks, Discord, or Slack after enrollment. If you need member areas on the site itself, that's a Flagship build.

Where do the testimonials come from?

From you. We design a long-form client-story layout (name, context, the program, the result, a photo) and fill it with real stories you provide, with your clients' permission. We never write or invent testimonials.

Go fill your room.

Tell us about your programs and we’ll come back with a plan, a timeline, and a fixed quote. Custom builds start at $1,000, and Website Care is $500/mo.