Start date, length, weekly time commitment, what's included, who it's for, who it's not for. Reads like a syllabus, not a sales letter — which is exactly why serious applicants finish reading.
Multi-step intake forms with screening questions — current level, goals, schedule, prior coaching. Filter the inbox before you waste a discovery call.
Long-form client stories with before/after metrics, role/sport context, and (where appropriate) photo and full name. Designed to read as social proof a peer would actually trust.
Charge cohort tuition up front, monthly memberships, or deposit-plus-balance. Built-in receipts and an order-confirmation page that sets expectations for week one.
100-member-cap strength gym. Anton + JetBrains Mono, charcoal/blood-orange palette, brutalist-athletic, application-style membership form.
Open Stoneway ↗Yes. Each cohort is a separate program entry with its own start date, capacity, and enroll-by date. The site auto-flags 'almost full' when capacity nears and 'closed' once full — no manual edits.
Yes. The enroll button creates a Stripe Checkout session for one-time tuition, recurring monthly, or deposit-plus-balance. You get the receipt, the customer record in Stripe, and a confirmation page that sets day-one expectations.
Yes — and we recommend it. The application is a multi-step form (goals, current level, schedule, prior coaching) that routes to your inbox. You review and reply with the Stripe link, instead of letting anyone with a card buy in.
The site doesn't host a full member portal — pair it with Circle, Skool, Mighty Networks, Discord, or a private Slack and the site links members in after enrollment. We focus the public site on filling cohorts; the member experience lives where it's already strong.
The testimonial template is built for long-form: name, role/sport, the before, the program they ran, the after with metrics, and a photo. Designed for the depth a serious applicant scans — not a scrolling carousel of one-liners.
