Seattle · Ballard · est. 2017

Strength
is a skill.
We teach it.

Your Business is a strength-focused boutique gym in Ballard. Six coaches. A hard cap of one hundred members. We don't run classes — we coach lifters, one program at a time.

Member capacity
78/100
Coach to lifter
1:13
Programs running
3tiers
Hours coached / week
96h
// 01 — coaching staff

Six coaches. Every one of them lifts.

Combined twenty-eight years of competitive powerlifting and strength conditioning. Three USAPL meet directors. Two registered dietitians.

MK

Marcus Kade

Head coach · co-founder
NSCA-CSCS · USAPL meet director. Twelve years coaching. Total best 1,652 lb @ 220.
RV

Rosa Valencia

Strength coach · RD
RD · Pn1 nutrition. Programs Foundations + nutrition consults. Former D1 thrower.
DT

Devon Tate

Powerlifting lead
USAPL national qualifier. Coaches Lifter's Lab. Squat 600 / bench 405 / deadlift 685.
AB

Aimee Brode

Strength coach
NSCA-CSCS · CrossFit L3. Programs Strength Block. Specializes in tactical & first-responder.
JS

Jay Sullivan

Movement coach · DPT
DPT · FRC. Mobility, recovery, and return-to-lift after injury. Sees members 1:1 by referral.
EH

Elena Hoxha

Strength coach · RD
RD · NSCA-CPT. New-member onboarding lead. Programs Foundations.
// 02 — programs

Three tracks. Pick where you are.

Every member is on a written program. Foundations builds the floor. Strength Block builds the ceiling. Lifter's Lab is meet prep.

PRG · 01

Foundations

Twelve weeks. Built for lifters new to barbell training or returning after a long gap. You'll learn the four lifts cold and own a real strength baseline by week twelve.

Hours/wk · 3Group · 1:6
Read full program →
PRG · 02

Strength Block

The flagship. Sixteen-week blocks of programmed lifting with real coaching eyes on your bar speed. Most members live here. Squat, bench, deadlift, press — periodized.

Hours/wk · 4–5Group · 1:8
Read full program →
PRG · 03

Lifter's Lab

Meet prep. Twelve weeks before a USAPL or USPA meet. Programmed by Devon. Includes attempt selection, opener strategy, and meet-day handling.

Hours/wk · 5–6Group · 1:4
Read full program →
// 03 — what training looks like

A sample week. Strength Block, mid-cycle.

Every member's plan is written. This is the rotating week-three template our Strength Block lifters work from.

MON

heavy day
Squat 5×3 @ 82%
accessory
Pause squat 3×5
accessory
Walking lunge 3×8

TUE

upper
Bench 5×3 @ 80%
accessory
Row 4×8
accessory
OH press 3×6

WED

recovery
Mobility · 45 min
optional
Conditioning · row

THU

heavy day
Deadlift 4×3 @ 85%
accessory
RDL 3×6
accessory
Hip thrust 3×8

FRI

upper
Bench var. 4×5 @ 75%
accessory
Pullup 4×AMRAP
accessory
Curl + tri 3×10

SAT

light squat
Squat 3×8 @ 65%
accessory
Front squat 3×5

SUN

rest
Off / walk
// 04 — what members see

The numbers, after six months.

Tracked across every member who completed two consecutive Strength Blocks in 2025. Real averages, not selected highlights.

+38%
Average squat 1RM gain · 6 months
+24%
Average bench 1RM gain · 6 months
94%
12-month member retention rate
11x
USAPL meet podium finishes · 2025

22 spots open.
Apply in five minutes.

Membership is by application only. We reply within three business days. The hard cap is real — when we hit one hundred, the door closes until someone leaves.

Apply for membership —