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18 checks across mobile, conversion, trust, and SEO. No fluff, no signup wall.

What we grade: the stuff customers actually notice.

First impressions
Title, social card, page weight — what shows up before anyone scrolls.
Mobile
Viewport, menu, font sizes. 60%+ of your visitors are on a phone.
Conversion
Can people actually call, email, or book you? You'd be surprised.
Trust & SEO
Headings, alt text, structured data, and that 2019 copyright line.