Will our site look like every other agency site?+
60 design styles + 200 palettes + AI-tuned copy on top of agency-specific patterns (case-study filters, capabilities matrix, what-we-do/don't policy block). The risk of generic-looking agency sites is real, but you control every design lever, so it ends up looking like your firm, not like a template.
Can we lead with case studies + outcomes?+
Yes — that's the recommended structure. The homepage primitive supports a hero with one anchor outcome (the headline result), a featured case-study strip below it, and a 'see all case studies' link to a filterable archive. Each case study page leads with the metric.
How do we handle confidentiality + NDA-protected work?+
The case-study primitive supports a 'blurred' / 'NDA' state that shows the outcome metric and approach without the client name or branding. Useful for in-flight engagements or sensitive verticals (finance, legal, healthcare).
Can we run a 'who we don't work with' section?+
Yes. The 'what we do / don't' policy block is a built-in primitive — clarifies fit, repels bad fit, and is the single best filter against scope-creep RFPs. Most agencies that lead with it report fewer but better-fit inquiries.
What about a partner page or alumni network?+
Partner logo grids, sub-brand showcase, and alumni / 'where they ended up' pages are all available. Add as much or as little as the agency identity calls for.