Brand strategy and identity for mid-market consumer companies. Twelve people, one studio in Greenpoint, twelve client engagements a year.
Positioning audits, narrative frameworks, naming, brand architecture. We arrive with questions, not decks.
Marks, type systems, color, art direction, motion principles, full guideline systems your team can actually use.
Structural and graphic packaging for shelf-driven consumer brands. We obsess over the front-of-pack hierarchy.
Verbal identity, tone of voice systems, manifesto writing, launch copy. We write the way the brand should sound out loud.
Two weeks of interviews — founders, customers, lapsed customers, retail buyers. We come back with the brief you needed.
Positioning, audience, narrative architecture, naming systems where required. The strategy is voted on, not voted in.
Identity, type, color, packaging, motion, voice. Three rounds, no surprises, no kitchen sinks. Everything ladders to the strategy.
Guidelines your team will actually use. Embedded support for 90 days, longer if you want it. We don't ghost.
Founder · Strategy
Partner · Design
Creative Director
Senior Strategist
Senior Designer
Designer · Type
Designer · Motion
Voice · Copy Lead