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Case study

Saltline Fence & Gate

A fence and gate contractor's site where homeowners pick a fence style, see it drawn, and request a quote.

saltlinefencing.com
Saltline Fence & Gate website on desktop
Saltline Fence & Gate website on a phone
IndustryFence and gate contractor
LocationBradenton, Florida
BuildCustom client build
Live sitesaltlinefencing.com
saltlinefencing.com
Saltline Fence & Gate website, full page

The starting point.

Saltline Fence & Gate is an owner-operated fence and gate company run by Ethan Bodie, based in Bradenton in Manatee County and serving roughly 100 miles around it. The site had to show every fence material and style he builds, make it easy to ask for a quote, and help people searching from towns across the Gulf Coast find him.

What we built.

  • A custom website for wood, vinyl, chain link, and ornamental aluminum fencing, plus custom, driveway, and automatic gates
  • "Draw your line", an interactive style picker: choose a material and style and see it drawn on screen, from shadowbox wood to spear-top aluminum and driveway gates
  • A quote form that asks for the project details, including how many gates and how wide each one should be
  • 80 indexable pages: 35 city pages, 25 material-by-city pages, 10 guides, and a fence permit page organized by county
  • Structured data on every page, an XML sitemap, and IndexNow so search engines pick up changes quickly

Decisions that mattered.

Show the fence, not a stock photo of one

The style picker draws each fence and gate style, so homeowners can compare a shadowbox and a board-on-board before they call.

Found from every town he serves

City and material pages cover the service area from Tampa Bay to Fort Myers, each with local details instead of the same page with a new town name.

Quotes start with the right details

The form collects the fence type, number of gates, and gate widths up front, so the first conversation is about the job, not twenty questions.

Built for phones first.

Most visitors arrive on a phone, so every page is laid out for a small screen first, then scaled up.

Saltline Fence & Gate website on a phone

Want a site like this?

Every build is quoted at a fixed price before work starts. Start with the project brief (about 20 minutes), or leave your number and we'll call you back.