A capped consultancy. We do not hire to grow the firm — we hire when an existing partner needs a counterpart. Every member of the team has run paid acquisition or lifecycle programs at brands you've heard of.
Spent eight years building paid-acquisition teams at three eight-figure DTC brands before founding the firm in 2019. Authored the methodology page; runs the Halftide and North Mark Wellness retainers personally.
Lectures occasionally at the Wharton Customer Analytics Initiative on contribution-margin modeling. Lives in Carroll Gardens with a black lab named Auger.
Every senior runs at most three retainers. Every specialist supports four. The math is in the staffing model below.
Eight years at Ritual + Caraway. Runs Modern Stable and two skincare retainers.
Built lifecycle at Outdoor Voices and Hill House. Owns the email-flow library.
Wrote the contribution-margin model template. Ex-FP&A at Allbirds and Brooklinen.
Specialist in subscription DTC. Six pet, supplement, and food retainers across his career.
Ran creative at three apparel brands before joining in 2022. Owns the briefing rubric.
Builds the server-side stack. Ex-engineering at a Klaviyo competitor; now the firm's pixel surgeon.
Klaviyo and Attentive deployments. Maintains the firm's 46-flow tagging architecture.
Looker and Hex deployments. Translates finance language to media-buyer language and back.
If a candidate doesn't pass these, we don't make the offer.
Every senior here has personally owned a P&L line at a DTC brand. We don't hire ex-agency leads who've never had to defend a number to a CFO.
Our deliverables are written for operators, not academics. If a model can't be explained to a founder in twenty minutes, the model isn't finished yet.
No senior runs more than three retainers at a time. The capped consultancy is a deliberate constraint, and it's why we have the retention curve we have.
Book a sixty-minute audit and you'll be matched with the senior who'd run your account if you engaged.
Request audit slot →