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section · 03 — services

Three engagements,
one operating model.

Each retainer pairs a senior strategist with a specialist in either paid acquisition, lifecycle, or analytics. We do not subcontract, brief external freelancers, or run "junior pods." The person who shows up to the kickoff is the person who runs the campaigns.

fig.03a · paid media diagnostic

01. Paid media diagnostic & ongoing acquisition.

A complete teardown of your Meta, TikTok, Google, and Applovin accounts. We rebuild server-side attribution, kill the wasted thirty percent of spend, and ship a fresh creative engine within ninety days. Then we run the buy in-house, every Thursday, for as long as we're engaged.

  • Server-side CAPI rebuild & deduplication
  • Marginal CAC modeling per channel, per audience
  • Creative-engine: 12 concepts / month, 4-week iteration cycle
  • Weekly campaign-level retro with founders
  • Quarterly creative refresh w/ in-house production team
included from tier · founder ($18k/mo) · scales by ad spend band
Analyst desk with screens
fig.03b · lifecycle & retention

02. Lifecycle & retention programs.

Email, SMS, post-purchase, win-back. Forty-six pre-built flows tuned to your AOV band, then segmented by acquisition source so a paid-social customer doesn't get the same welcome series as an organic-search customer. Median lift: twenty-two points of LTV at month twelve.

  • Klaviyo + Attentive deployment & tagging architecture
  • 46 pre-built flows tuned to your category and AOV
  • Source-segmented welcome series (paid vs. organic vs. referral)
  • Quarterly LTV cohort review with finance team
  • Win-back & lapsed-customer reactivation experiments
included from tier · operator ($32k/mo) · co-managed with internal teams
Cohort retention dashboard
fig.03c · analytics & finance

03. Analytics, finance, & contribution margin.

A monthly contribution-margin model your CFO can defend in a board meeting. Channel-level marginal ROAS, cohort LTV by SKU mix, payback curves with confidence bands. Built in your warehouse — Snowflake, BigQuery, or a clean Google Sheet if that's where your finance team lives.

  • Channel-level marginal ROAS & CAC payback curves
  • Cohort LTV models segmented by SKU and acquisition source
  • Monthly board-deck contribution analysis
  • Custom Looker / Hex / Mode dashboards (or a pristine sheet)
  • Direct CFO collaboration in tier · principal
included from tier · principal ($58k/mo) · embedded in finance ops
Spreadsheet on monitor
04 · capability matrix

what's covered vs. tier?

Plain-language comparison of what is included in each retainer band.

// capability founder · $18k operator · $32k principal · $58k
Senior strategist hours / week81632
Dedicated media buyersharedincludedincluded
Lifecycle specialist—includedincluded
Analytics & warehouse setup—Looker / Hexcustom + CFO
Quarterly business reviewincludedmonthlyweekly
Creative production retainer—4 concepts / mo12 concepts / mo
Board-deck contribution model——included
Ad spend management bandup to $300k/moup to $1.2M/mo$1.2M+/mo
05 · scope · faq

five questions we get weekly.

If yours isn't here, write to hello@yourbusiness.com.

Do you take equity in lieu of fees?

No. We've declined six equity-only engagements since 2021. Cash retainers force discipline on both sides — when fees are real, scope is real, and decisions are made on the merits, not the cap table.

What's the minimum commitment?

Six months on every tier. Compounding programs need at least two reporting quarters to show signal versus noise; engagements shorter than six months reliably underperform and we don't take them.

Will you work with brands under $1M ARR?

No. Below $1M, the constraint is product-market fit, not paid acquisition. We can't solve the right problem for those founders, and we won't pretend otherwise. Refer-out list available on request.

Do you handle the creative production?

We brief and direct. Tier · operator and tier · principal include in-house production retainers (4 / 12 concepts per month respectively). Tier · founder briefs your existing creative team or a vetted external partner.

Can you guarantee a specific ROAS?

No, and you should walk from any consultancy that does. We guarantee process: the protocol in section 05 of the methodology page runs every quarter, every client. The numbers on the results page are what that protocol has produced — not promises.

06 · next step

book the 60-min audit.

Sixty minutes with a senior strategist. We'll pull your ad-account snapshot, rebuild your attribution, and hand back three actionable changes — no pitch, no follow-up nag.

Request audit slot →