Growth consultancy · est. 2019 · Brooklyn

Compounding
growth for operators
who run the math.

We work with eight-figure DTC brands to engineer paid-acquisition funnels and lifecycle programs that compound — measured not by impressions, but by contribution margin twelve months out.

growth(t)
= acquisition × retentiont

where acquisition = (impressions × ctr) × cvr
and retention = 1 − churn / cohort

→ if r > 1 then growth → ∞
$184M client revenue 2025 4.8x avg blended ROAS 61% retained 24 mo+ 22 active retainers Q2 2026 audit availability — 6 slots $184M client revenue 2025 4.8x avg blended ROAS
02 · selected operators we've scaled
Halftide.
Modern Stable
Borough & Fern
Salt Atelier
North Mark
Field & Form
03 · services

f(growth) = paid + lifecycle + analytics

Three engagements, one operating model. Each retainer pairs a senior strategist with a media-buying or lifecycle specialist. We do not subcontract.

fig.03a
π

Paid media diagnostic

Meta, TikTok, Google, Applovin. We rebuild attribution from server-side events, kill the wasted 30%, and ship a fresh creative engine that hits 3.6x blended within ninety days.

fig.03b

Lifecycle & retention

Email, SMS, post-purchase. Forty-six pre-built flows tuned to your AOV band, segmented by acquisition source. Median lift: 22 percentage points of LTV at month twelve.

fig.03c

Analytics & finance

A monthly contribution-margin model your CFO can defend in a board meeting. Channel-level marginal ROAS, cohort LTV by SKU mix, payback curves with confidence bands.

04 · proof

measured in dollars, not impressions.

Every metric audited and reproducible from a client's Shopify, Klaviyo, and ad-platform exports. Numbers below reflect calendar 2025.

y₁ · revenue lift
+184%
Median 12-mo top-line growth across our active eight-figure cohort.
y₂ · roas
4.8x
Blended return on ad spend after the first ninety days of engagement.
y₃ · ltv
+62%
Twelve-month customer LTV vs. pre-engagement baseline cohort.
y₄ · retention
61%
Of clients retain us beyond month twenty-four. Industry average: 18%.
05 · methodology

a four-step protocol, repeated quarterly.

No "growth hacks." No quick wins that decay in six weeks. We run the same diagnostic loop every quarter for every client.

step.01diagnose

Audit the funnel

72-hour technical pass: pixels, CAPI, attribution windows, channel feeds. We document everything that leaks before suggesting anything that ships.

deliverable · pdf
step.02model

Build the model

A spreadsheet your team owns. Marginal CAC by channel, contribution margin by SKU, twelve-month payback under three demand scenarios.

deliverable · sheet
step.03execute

Run the campaigns

Senior media-buying handled in-house, every Thursday. Creative briefs reviewed weekly with your creative lead. No agency lag.

deliverable · weekly
step.04compound

Iterate quarterly

Quarterly business review with the founder. We renegotiate priorities, sunset what didn't hit, and double-down on what compounded.

deliverable · qbr
06 · case study

halftide. 3.2x in 11 mo

Outdoor apparel brand. $4.2M ARR pre-engagement. Stalled at 1.9x blended ROAS for nine consecutive months.

fig.06 · halftide outdoor

"They handed our CFO a contribution-margin model in week three. By month nine we'd retired our line of credit and paid out a quarterly bonus for the first time."

fig.06.a · revenue curve
11-month revenue
$4.2M $13.4M +219%
m₀ · janm₆ · junm₁₁ · nov
07 · retainer

three tiers, one commitment: 6 mo min.

Pricing scales with revenue band. Every retainer includes a senior strategist, a specialist, and weekly leadership office-hours.

tier · founder
$18k/mo
For brands $1M–$4M ARR. Paid-acquisition focus, monthly QBR, shared lifecycle specialist.
  • Senior strategist · 8h/week
  • Media buying · Meta + Google
  • Monthly contribution-margin model
  • Quarterly business review
most engaged tier · operator
$32k/mo
For brands $4M–$15M ARR. Full paid + lifecycle stack, dedicated specialists, weekly executive sync.
  • Senior strategist · 16h/week
  • Dedicated media buyer (4 channels)
  • Dedicated lifecycle specialist
  • Weekly executive office hours
  • Custom analytics warehouse
tier · principal
$58k/mo
For brands $15M+ ARR. Embedded growth team. CFO collaboration. Board-deck contribution analysis.
  • Embedded 4-person team
  • Board-level reporting cadence
  • CFO partnership · monthly model
  • Channel diversification (Applovin, etc.)
08 · 60-minute growth audit

Free, but gated. We screen for fit before booking.

Sixty minutes with a senior strategist. We'll pull your ad-account snapshot, rebuild your attribution, and hand back three actionable changes — no pitch deck, no follow-up nag.

→ qualify in 4 fields
★ minimum $1M annual revenue · 6 audit slots / quarter