Paid media diagnostic
Meta, TikTok, Google, Applovin. We rebuild attribution from server-side events, kill the wasted 30%, and ship a fresh creative engine that hits 3.6x blended within ninety days.
We work with eight-figure DTC brands to engineer paid-acquisition funnels and lifecycle programs that compound — measured not by impressions, but by contribution margin twelve months out.
Three engagements, one operating model. Each retainer pairs a senior strategist with a media-buying or lifecycle specialist. We do not subcontract.
Meta, TikTok, Google, Applovin. We rebuild attribution from server-side events, kill the wasted 30%, and ship a fresh creative engine that hits 3.6x blended within ninety days.
Email, SMS, post-purchase. Forty-six pre-built flows tuned to your AOV band, segmented by acquisition source. Median lift: 22 percentage points of LTV at month twelve.
A monthly contribution-margin model your CFO can defend in a board meeting. Channel-level marginal ROAS, cohort LTV by SKU mix, payback curves with confidence bands.
Every metric audited and reproducible from a client's Shopify, Klaviyo, and ad-platform exports. Numbers below reflect calendar 2025.
No "growth hacks." No quick wins that decay in six weeks. We run the same diagnostic loop every quarter for every client.
72-hour technical pass: pixels, CAPI, attribution windows, channel feeds. We document everything that leaks before suggesting anything that ships.
deliverable · pdfA spreadsheet your team owns. Marginal CAC by channel, contribution margin by SKU, twelve-month payback under three demand scenarios.
deliverable · sheetSenior media-buying handled in-house, every Thursday. Creative briefs reviewed weekly with your creative lead. No agency lag.
deliverable · weeklyQuarterly business review with the founder. We renegotiate priorities, sunset what didn't hit, and double-down on what compounded.
deliverable · qbrOutdoor apparel brand. $4.2M ARR pre-engagement. Stalled at 1.9x blended ROAS for nine consecutive months.
"They handed our CFO a contribution-margin model in week three. By month nine we'd retired our line of credit and paid out a quarterly bonus for the first time."
Pricing scales with revenue band. Every retainer includes a senior strategist, a specialist, and weekly leadership office-hours.
Sixty minutes with a senior strategist. We'll pull your ad-account snapshot, rebuild your attribution, and hand back three actionable changes — no pitch deck, no follow-up nag.