section · 06 — retainer

Three tiers,
six-month minimum.

Pricing scales with revenue band. Every retainer includes a senior strategist, a specialist, and weekly leadership office hours. We do not subcontract, and we do not run "junior pods." The senior who shows up to kickoff is the senior who runs the campaigns through to renewal.

tier · founder
$18k/mo
band · $1M – $4M ARR · 6-mo min

For brands with paid-acquisition fundamentals in place. Senior strategist focus, monthly QBR, shared lifecycle specialist.

  • Senior strategist · 8h / week
  • Media buying · Meta + Google
  • Monthly contribution-margin model
  • Quarterly business review
  • Shared lifecycle specialist (4h / mo)
  • Slack channel · 24h response
Book audit →
★ most engaged tier · operator
$32k/mo
band · $4M – $15M ARR · 6-mo min

For brands ready to scale paid + lifecycle in lockstep. Dedicated specialists, weekly executive sync, custom analytics warehouse.

  • Senior strategist · 16h / week
  • Dedicated media buyer (4 channels)
  • Dedicated lifecycle specialist
  • Weekly executive office hours
  • Custom analytics warehouse (Looker / Hex)
  • Creative production · 4 concepts / mo
  • Slack channel · 4h response SLA
Book audit →
tier · principal
$58k/mo
band · $15M+ ARR · 12-mo min

Embedded growth team. CFO collaboration. Board-deck contribution analysis. Channel diversification beyond Meta + Google.

  • Embedded 4-person team
  • Senior strategist · 32h / week
  • Board-level reporting cadence
  • CFO partnership · monthly model
  • Channel diversification (Applovin, YouTube, etc.)
  • Creative production · 12 concepts / mo
  • Direct line to founder principal
Book audit →
02 · scope

included vs. not included.

No surprises. The boundaries are clear before kickoff.

What's included.

  • Senior strategist time, dedicated to your account
  • Server-side CAPI rebuild & maintenance
  • Weekly creative briefs & review cycles
  • Monthly contribution-margin model in your tools
  • Quarterly business reviews (in-person preferred)
  • Lifecycle program ownership end-to-end
  • Honest assessments, including "we should leave"

What's not included.

  • Ad spend (you pay platforms directly)
  • Photo or video production cost (briefed, not produced, in tier · founder)
  • Klaviyo / Attentive subscription fees
  • Creative-asset licensing or model releases
  • Influencer fees (we negotiate, you pay)
  • Equity, options, or success-fee components
  • Engagements under six months
03 · pricing · faq

six fee questions we hear weekly.

If yours isn't here, write hello@yourbusiness.com.

Why a six-month minimum?

Compounding programs need at least two reporting quarters to show signal versus noise. We've run forty-plus engagements; the median time-to-meaningful-signal is 4.2 months. Anything under six and we'd be billing you to make the wrong decisions on incomplete data.

Can we pay quarterly instead of monthly?

Yes — quarterly billing comes with a 4% discount. Annual upfront comes with 8%. Most operators stay monthly for cash-flow reasons; finance-led brands often switch to quarterly by the second renewal.

What happens if we want to leave early?

The six-month minimum is contractual. After that, monthly cancel with thirty days' notice, no questions asked. We've had eight clients leave early in seven years; in five of those cases we initiated the conversation because the protocol wasn't producing for them.

Do you take performance bonuses?

No. Performance bonuses bias the consultancy toward short-term spikes that decay in two quarters. Our retention curve (61% past month 24) is the only performance metric we want our incentives tied to.

Are there setup fees on top of the retainer?

One-time diagnostic fee in month one: $12,000 across all tiers. Covers the seventy-two-hour audit and the initial contribution-margin model. Waived on twelve-month commitments. Everything else is rolled into the retainer.

Will you sign an NDA before the audit?

Yes — mutual NDA, our template, before any read-only access is shared. We can't sign yours unless your legal team is willing to swap out three specific clauses we always edit; ask hello@yourbusiness.com for the redline before sending.

04 · next step

qualify for a audit slot.

Six audit slots per quarter. Minimum $1M ARR. The audit is free; the conversation is no-pitch.

Request audit slot →