Eleven people in a converted print-shop in Detroit. Every senior has owned the email channel at a DTC brand you've heard of. The narrowness of the practice is a feature, not a side-effect.
Spent six years building the lifecycle program at a Midwest furniture brand before opening the studio in 2018. Wrote the 46-flow library and personally runs the Halftide and North Mark Wellness retainers.
Speaks at Klaviyo:Boston and the DTC Newsletter live event. Lives in Hamtramck with two retired greyhounds named Klaviyo and Mailchimp. (Yes, really.)
No subcontractors, no junior pods, no offshore copy team. Everyone you see is on staff.
Eight years at Ritual + Caraway. Runs Modern Stable + two skincare retainers.
Built the lifecycle stack at Outdoor Voices and Hill House. Owns the campaign-calendar template.
Wrote the first welcome series for two brands you've definitely subscribed to. Tone is her superpower.
Subscription DTC specialist. Knows TCPA cold. Cross-channel orchestration is his thing.
Ran creative at three apparel brands. Owns the per-campaign briefing rubric.
Builds the technical stack. Tagging, integrations, server-side events. The studio's deliverability mechanic.
Klaviyo + Attentive deployments. Maintains the 46-flow tagging architecture.
Designs the weekly campaigns for the · loudest tier. Klaviyo + Figma in equal measure.
If we ever break one of these, fire us.
Every senior here has owned the email channel at a DTC brand. We don't hire ex-agency leads who've never had to defend a number to a CFO.
No senior runs more than three accounts at a time. Scale by hiring more seniors, not by stretching them. Keeps the room loud and the work honest.
The contrarian email-marketer rule. We've cut send-volume by 20% on five active retainers and watched revenue go up. Frequency is not the answer.