YBYour Business Free audit ★
★ section · 02 — flow audit

Free flow audit.
No deck. No pitch.

Send your Klaviyo and Shopify read-only access. Five business days later, you get a 28-page PDF showing every flow you should be running, what your current ones are leaking, and three fixes you can ship next week. We've done 200+ of these.

★ request the audit

Eight fields,
five business days.

★ avg turnaround · 4.2 business days
★ inside the audit

Six checklists.
Real-life.

Every audit runs the same six-checklist protocol. Documented since 2018. Improved every quarter.

01
Flow inventory

Forty-six-flow scorecard: which you have, which you're missing, which are misfiring. Per-flow open / click / revenue stats.

02
Welcome series

Day-by-day breakdown of your welcome flow. Tone audit, send-cadence audit, conversion-window audit. Suggested rewrites.

03
Abandoned cart

Trigger conditions, delay windows, copy tone, discount strategy. Recovery-rate benchmarking against AOV-band peers.

04
Segmentation

List-hygiene, exclusion logic, source-segmentation, suppression rules. Whether you're paying for unengaged subs.

05
Deliverability

Sender reputation, DKIM/SPF/DMARC posture, primary-tab placement, complaint and bounce rate trend.

06
Revenue model

Email + SMS share of total store revenue, attributed vs. assisted, contribution-margin lens. Two-quarter forecast.

★ fit · or no fit

Honest self-select.

We'd rather not waste your week. Read both columns honestly.

The audit's for you if…

  • You're running a DTC consumer brand on Shopify.
  • Your list is 5,000+ subscribers.
  • You're on Klaviyo or considering migrating.
  • Email is under 30% of revenue and you suspect it should be more.
  • You've got at least one in-house person who'd implement fixes.
  • You're willing to share read-only access for the audit.

The audit isn't for you if…

  • You're pre-launch with no list yet.
  • You're a B2B SaaS company.
  • You want a free strategy session before hiring an in-house lifecycle lead.
  • You're shopping for a $1k/mo freelance email-writer.
  • You're selling a course or info-product.
  • You haven't done a single email send yet.