★ section · 05 — retainer

Three tiers,
three list sizes.

Every retainer includes the Klaviyo build, weekly campaigns, and quarterly strategy review at minimum. Tier scales with list size and the number of moves we make per week. Six-month minimum across the board.

★ tier · loud
$6k/mo
list size · under 50k subs · 6-mo min

For brands building the email muscle for the first time. Twelve core flows plus two campaigns weekly.

  • Klaviyo build & tagging architecture
  • The 12-flow core library
  • 2 campaigns / week, every week
  • Quarterly strategy review
  • Monthly deliverability check
  • Slack channel · 1 business-day response
  • Klaviyo CSM escalation line
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★ most picked ★ tier · louder
$11k/mo
list size · 50k – 250k subs · 6-mo min

Full email-program ownership. Forty-six flows, three to four campaigns weekly, monthly creative reviews, basic SMS.

  • Full 46-flow library deployment
  • 3–4 campaigns / week
  • Monthly strategy + creative review
  • Source-segmented welcome series
  • Klaviyo + Attentive build
  • Weekly deliverability monitoring
  • Slack channel · 4-hour response SLA
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★ tier · loudest
$18k/mo
list size · 250k+ subs · 12-mo min

Full email + SMS ownership with a dedicated lifecycle manager. Custom flows beyond the 46-library.

  • Full library + custom-flow development
  • 4+ campaigns / week
  • Weekly strategy office hours
  • Cross-channel SMS orchestration
  • Dedicated lifecycle manager
  • Real-time deliverability monitoring
  • Quarterly campaign-calendar offsite
  • Slack channel · 1-hour response SLA
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★ scope clarity

In scope.
Out of scope.

Boundaries clear before kickoff. No surprise invoices.

What's included

  • Senior strategist, dedicated to your brand
  • Klaviyo + Attentive deploy & ongoing optimization
  • Weekly campaign concept, copy, design, build, deploy
  • Source-segmented welcome series rebuilds
  • Quarterly strategy reviews (in-person preferred)
  • Deliverability monitoring & warm-up plans
  • Honest assessments, including "stop sending so much"

What's not included

  • Klaviyo / Attentive subscription fees (you pay directly)
  • Photo or video production cost (briefed, not produced)
  • Influencer fees or affiliate program management
  • Paid social, paid search, or any non-owned channel
  • SEO, content marketing, or organic social
  • Ad-creative production or platform-fee management
  • Engagements under six months
★ pricing · faq

Six questions.
Honest answers.

If yours isn't here, write hello@yourbusiness.com.

Why a six-month minimum?

Email programs need at least two reporting quarters to show real signal. A welcome series doesn't hit steady-state until month two. Win-back data isn't meaningful until month four. Anything shorter and we'd be billing you to make decisions on incomplete data.

Can we pay quarterly instead of monthly?

Yes. Quarterly billing comes with a 4% discount. Annual upfront comes with 8%. Most clients stay monthly for the first two quarters, then switch.

What happens after the six-month minimum?

Monthly cancel with thirty days' notice, no questions asked. About 72% of clients renew past month twelve. The ones who leave usually leave because they've hired in-house, which we view as a successful exit.

Are there setup fees?

Yes — one-time $4,500 setup in month one across all tiers. Covers Klaviyo build, tagging architecture, and the initial flow deployment. Waived on twelve-month commitments.

Will you handle the photography for campaigns?

We brief and direct. Tier · loudest includes a quarterly photo-shoot offsite with our partner studio in Detroit. Tier · loud and · louder use your existing photo library or a vetted external partner.

Do you take performance bonuses?

No. Performance bonuses bias us toward short-term spikes that decay in two quarters. Our 72% renewal rate is the only performance metric we want our incentives tied to.

★ next step

Pick a tier or
start with the audit.

If you're not sure which tier fits, the free audit answers that question explicitly.

Request the audit ★