Who writes,
who edits,
who fact-checks.
Seven people. Three editors, two senior writers, one fact-checker, one art director on retainer. We have stayed at this size deliberately — every essay that ships passes under fewer than five sets of hands, by design.
The shape of a long-form practice is not the shape of a content agency. We have no project managers, no account managers, no growth hires. Every staff member writes or edits. Every essay is read — at minimum — by the assigned editor, the senior editor on the issue, and the fact-checker before it leaves our desk.
Mira Saiki
Founded the practice in 2021 after seven years as a senior editor at a major business publication. Has read more bad B2B content than anyone alive, by her own estimate. The deciding voice on every retainer engagement and every editorial calendar.
Writes the bi-monthly editorial essay under her own byline. Reads every long-form draft before it ships. Personally interviews every executive in the ghostwriting program.
Idris Bell
Joined the practice in 2022 from a venture-backed media company where he ran the long-form vertical. Edits about half of the retainer load and has the highest portfolio kill rate on the team — six pieces a year, on average, which is the bar everyone else aims for.
Lead voice on practice-memo essays. Specializes in interviewing operator-practitioners — engineers, ops leads, founders mid-build — and turning forty-five minutes into five thousand words.
Renny Park
Came to the practice from an academic press in 2023, which is mostly why our footnoting standards exist. Edits the technical and theory-driven essays where the citation rigor matters most. Will not let a piece ship with an unverified statistic.
Lead voice on case essays and editorial pieces. Runs the annual archive audit.
An editor is the person who can tell you why your sentence is wrong, not just that it is wrong. That is the job. There is no shortcut.
— Mira Saiki, the founding editorial memo, 2021
Jules Marlowe
Originally a literary nonfiction writer. Joined the practice for the steady cadence and the chance to write at length about subjects most magazines no longer cover. Drafts about twelve essays a year for the practice.
Ana Velasco
Twelve years writing for B2B trades before joining us. Has the rare combination of an actual operating background — three years running marketing at a small SaaS company — and the prose chops to write about it without resorting to jargon.
Theodora Hass
A former magazine fact-checker who runs the verification pass on every essay. The reason a Your Business essay can be cited by another publication without the citing editor flinching. Reads every footnote, traces every claim, talks to every source.
Felix Burke
An independent designer who handles all visual direction for the practice — title-card art, essay illustrations, the print issues we ship for the Sixteen-tier clients. Trained in editorial design, not marketing design. The distinction matters.
What the editorial board does — and does not — do.
The editorial board reads every retainer client's quarterly calendar before it locks. We do not approve every piece individually — that is the assigned editor's job — but no calendar leaves the practice without two of three editors having read it cold and pushed back where it needs pushing.
Twice a year, the board meets for a stance recalibration. We re-read every essay published in the last two quarters, score it against our internal rubric, and decide what we have learned about the subject — and about the practice itself. Some of those memos become the essays you read on this site.
If you would like to read one of the more recent stance memos, the archive holds them all.