Four lanes.
One on calendar.
Three of the four lanes here are entry points into the practice. Only one — the quarterly retainer — produces the calendar-on-calendar compounding archive that is the actual product. The other three are how a relationship usually starts.
We've kept the service catalog deliberately short. A long-form practice does one thing well, and the temptation to expand the menu — short-form, social, video, podcasts — is exactly the temptation that makes most content shops mediocre. Four lanes, in increasing order of commitment.
The content audit.
A six-week diagnostic engagement. We read every piece in your archive, score it against our editorial rubric, and produce a single working memo with a publication strategy, a kill list, and a six-month editorial calendar.
- Read and score the existing archive (up to 200 pieces)
- Interviews with three to five internal practitioners
- Competitor archive review (top 5 in category)
- One 40-page working memo with publication strategy
- Six-month editorial calendar with proposed pieces, authors, and beats
- Two presentation sessions — to leadership, then to the content team
The flagship essay.
A single 4,000-to-6,000 word essay, end-to-end. Senior writer, full editorial process, fact-check, and design. Best for companies who want to test the format before committing to a retainer.
- Editorial briefing call (90 minutes) with the writer + editor
- One to three practitioner interviews
- 4,000–6,000 word essay, two rounds of revision
- Independent fact-check pass
- Custom title-card illustration or photography brief
- Distribution outline — placement, syndication, internal use
The retainer is the only one of the four that produces a compounding archive. The other three are how the relationship begins.
— Practice memo, Q3 2024The retainer.
Four, eight, or sixteen essays a quarter, on calendar, indefinitely. The actual product. A senior writer + editor + practitioner-source for every piece, on a quarter-locked publication schedule, billed monthly.
- Four essays per quarter, sixteen per year
- Editorial calendar locked one quarter ahead
- Dedicated editor + assigned writer pool
- Practitioner sourcing and interviewing
- Independent fact-check on every piece
- Quarterly editorial review with leadership
- Annual archive audit and strategy reset
Two larger tiers (eight and sixteen essays per quarter) for companies running a fully owned-media operation. Retainer rates and tiers →
Ghostwriting for executives.
A subset of the retainer, structured around a single executive byline. The work moves through the same editorial pipeline as our practice work — interview-led, fact-checked, edited — but ships under the executive's name.
- Bi-weekly forty-five minute interview with the executive
- One long-form essay per month under their byline
- Editorial alignment with the company's broader publication
- Final say on voice and stance remains with the executive
- Pull-out memo of three short-form posts mined from each long piece
Not ready to inquire? Read first.
Our five most-cited essays, packaged as a single PDF. Free, gated by email. Most retainers begin here.