The kitchen table where it started.
The first version of Your Business was a brown sludge. Reno (our co-founder) had been overcaffeinated for the better part of a decade and had read enough on adaptogens to be dangerous. The "formula" was a kitchen scale, eight bags from iHerb, and a Magic Bullet borrowed from a neighbor.
It tasted like dirt. But it worked. The 3pm crash that had haunted Reno for ten years stopped happening. Two weeks in, his sleep got better, his afternoon meetings stopped being a fog, and his wife told him to stop drinking three cold brews after lunch.
"It tasted terrible. But by week two, all I knew was: I wasn't crashing anymore."
That sludge took two years to become a drink we'd ship. We tested 47 versions before the first bag went out the door — different mushrooms (most of them mycelium-on-grain, which is junk), different sweeteners, different fruit profiles. The hibiscus addition was version 38. The freeze-dried peach was version 44.
By 2022 we had a thing we'd give a friend without apologizing. By 2023 we'd shipped to 4,200 subscribers. By 2026 — that's right now — we ship about 14,000 bags a month from a small Austin warehouse, with a team of six, no outside investors, and the same formula we landed on in version 47.
