Total Films
18
A 14-minute character study of a founder who almost did not start the company. Vérité shot, two-camera, a handheld 32mm Cooke and a B-cam on a long lens for safety. We embedded for four days, came back with seventeen hours of footage, and built it backwards from a single 90-second sales-page cut.
Then a 3-minute investor cut. Then a 7-minute hiring cut. Then the long-form doc for the all-hands. One shoot, four films.