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Our story

Started with one stubborn pup named Biscuit.

We're a small team of pet parents, vet techs and one very gifted product designer who got into this because we couldn't find a single dog bed our anxious rescue would actually sleep in.

That bed turned into a brand. Today, we ship thoughtful pet supplies โ€” toys, treats, beds, bowls and the essentials โ€” to households across the country.

Founder with dog
Cat with toy

Pets are family. We try to act like it.

Every product on our shelves is reviewed by an animal-welfare expert before it ships. If something doesn't pass our team's "would I give this to my own dog?" test, it doesn't make the catalog.

We work directly with small manufacturers, source materials we'd put in our own homes, and donate 1% of every order to local rescues. It's a small thing, but it adds up.

What we stand for

Three promises we try to keep

If we ever break one of these, please tell us โ€” we want to hear about it.

๐ŸŒฟ

Vet-vetted, always

Every product is reviewed by our in-house animal-welfare team. No questionable ingredients, no flimsy materials, no shortcuts.

๐Ÿ’›

Happiness guaranteed

If your pet doesn't love it within 30 days, we'll make it right. Refund, replacement, donation โ€” your choice.

๐Ÿพ

Pets first, profit second

We donate 1% of every order to a network of local shelters and pay our team well to actually care.

The humans

Meet the team

And, because it matters, the pets who run the office.

Maya

Maya R.

Founder & CEO
๐Ÿถ Mom to Biscuit
Jordan

Jordan T.

Head of Product
๐Ÿฑ Owned by Pancake
Priya

Priya M.

Vet Consultant
๐Ÿฐ Mom to Mochi
Noah

Noah K.

Customer Care
๐Ÿถ Dad to Roscoe
120k+
Happy pets
4.9
Average rating
$84k
Donated to shelters
98%
Tail-wag rate

Ready to spoil someone furry?

Take 15% off your first order and find something your pet is going to love.

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