Vol. CXII · Issue No. 482
Thursday, April 30, 2026
Section D · Bylines
FUNDATA · 2019 · AETERNUM SIGNAL · PROXIMA

The Northbound Standard

An organic-search broadsheet for B2B operators · published since 2019 by Your Business
Section D · pages 48–52
"Receipts not rituals" — since 2019
9 editors · avg tenure 6.4 yrs
Section D · Masthead · 9 editors on the desk

The Bylines

Nine editors. Three former newsroom editors, one ex-academic publisher. Average tenure 6.4 years. Photographs taken at the standing desk, Thursday morning.

Masthead Roles

Editor-in-Chief Liam Marlowe — Managing Editor Kit Briley — Strategy Editor Rosa Quintero — Senior Editors Marcus Halloran · Adaeze Petrova · Soren Whitlock — Associate Editors Daniel Chen · Karen Zayas — Contributor & Fact-Check Helen Yamashita

Editors on the Desk

Liam Marlowe

Editor-in-Chief · Founder

Founded Your Business in 2019 after eleven years running content at two B2B operators. Prefers to spend mornings in the brief library and afternoons running ROI worksheets with prospective retainers.

Tenure · 7 years (founder) · Beats · Bureau-tier, multi-domain

Kit Briley

Managing Editor

Joined in 2020. Former senior editor at a regional newsroom; runs the standing desk and signs off on every brief that ships. Author of the read-out-loud rule, page 14 of the standard.

Tenure · 6 years · Beats · Editorial · SaaS · marketplaces

Rosa Quintero

Strategy Editor

Joined in 2021 from a CFO role at a mid-market SaaS company. Brings the worksheet-first sales process. Writes the casework section of the broadsheet, page 14.

Tenure · 5 years · Beats · ROI · pipeline · CFO-readout

Marcus Halloran

Senior Editor · Technical

Joined in 2021. Owns the technical SEO programme: log files, internal linking, schema, indexability. Maintains the in-house crawl-budget recovery worksheet.

Tenure · 5 years · Beats · technical · marketplaces

Adaeze Petrova

Senior Editor · Topical Authority

Joined in 2022 from a publishing house. Runs three of the six largest beat programmes on the book and has shipped the longest-running editorial calendar.

Tenure · 4 years · Beats · vertical SaaS · B2B

Soren Whitlock

Senior Editor · International

Lisbon-based. Owns the European book and the multi-language editorial standard. Joined in 2022 from a fellowship at a Lisbon-based editorial house.

Tenure · 4 years · Beats · EU · multi-language

Daniel Chen

Associate Editor

Joined 2023. Owns the small-ads service line — standalone audits, migration plans, beat maps. Will become a Senior Editor in 2026.

Tenure · 3 years · Beats · audits · migrations

Karen Zayas

Associate Editor

Joined 2023. Background in academic publishing; runs the editorial workshop programme and pairs with senior editors on the topical-authority beats.

Tenure · 3 years · Beats · workshops · topical

Helen Yamashita

Fact-Check & Style

Joined 2024. Was a copy editor at a national newspaper for fourteen years. Owns fact-checking and style-guide enforcement across the desk.

Tenure · 2 years · Beats · fact-check · style

How we operate — six principles

i.

Receipts, not rituals

Every claim ships with the worksheet. Every readout is signed by the editor on duty. Quarterly retraction archives are public.

ii.

Read-out-loud is mandatory

Every draft is read out loud at the standing desk before it ships. Failures return to draft. Repeat failures are killed.

iii.

One assigned editor per beat

No round-robin. Beats are owned by a single managing editor for the life of the retainer. Hand-offs are tracked and disclosed.

iv.

One client per category, per geography

We turn down work to honour the rule. Nineteen retainers refused since 2022.

v.

Bylines are the client's

Ghostwriters disclosed in the contract. We never take credit on the client's surfaces.

vi.

The standard is public

The 47-page editorial standard is available on request before any retainer is signed. The standard has closed more retainers than every sales deck we ever wrote.

Hiring at the desk

Senior Editor · Topical Authority Long-form, beat-led editorial Minneapolis or remote (US/EU) Apply →
Associate Editor · Technical Schema, internal linking, log files Minneapolis or remote (US) Apply →
Fact-Check Editor Style + retraction archive Lisbon or remote (EU) Apply →
Strategy Associate Worksheets + casework writeups Minneapolis (in-person) Apply →