Vol. CXII · Issue No. 482
Thursday, April 30, 2026
Section D · Reach the Desk
FUNDATA · 2019 · AETERNUM SIGNAL · PROXIMA

The Northbound Standard

An organic-search broadsheet for B2B operators · published since 2019 by Your Business
Section D · pages 52–58
"Receipts not rituals" — since 2019
3 ways to reach us
Section D · Reach the Desk

Inquire to the desk

Three formal channels. We answer in plain English, on a 5-business-day window, and we never enrol you in an automated sequence.

i.

By Mail

For retainers · 5 day reply

Our preferred channel for considered inquiries. Address letters to "The Editor" at the Minneapolis office, marked attention to the editor whose byline you prefer.

desk@yourbusiness.com
114 Hennepin Ave
Minneapolis, MN 55401
ii.

By Phone

For urgent matters · same day

Phone is reserved for active retainers and active audit candidates. Voicemails returned same business day. We do not run an outbound call programme.

+1 (612) 555-0184
M–F · 09:00–17:00 CT
Voicemail · 24h
iii.

By Submission

For free audits · 5 day reply

The audit form is the most efficient channel. Submit a domain and twelve answers, and you will receive a 3-page PDF within 5 business days.

Submit a domain
3-page PDF
$0.00 · no card

Submit a question to the desk

Quarterly AMA · published every issue, page 11

Have an SEO question? Submit it.

Every quarter we publish a "Questions from Operators" column. Anonymous submissions accepted. The most-asked questions are answered in print, in full, by a senior editor on the desk.

Read past columns

All submissions are read at the standing desk. Submissions deemed too narrow for the column are answered privately by email within two weeks.

Recent column topics
  • "Should I migrate to a subdirectory?"
  • "What is the right kill rate?"
  • "Why does Google still index my staging site?"
  • "How long is too long for an editorial brief?"
  • "Are AI-written drafts ever shippable?"
  • "Schema for B2B service pages?"
  • "How do I sell SEO to a sceptical CFO?"

The Offices

Minneapolis

Headquarters · since 2019

114 Hennepin AveMinneapolis, MN 55401

The standing desk. Most retainers run out of this office. Editor-in-Chief and Managing Editor in residence M–F.

Lisbon

European desk · since 2022

Rua das Janelas Verdes 321200-693 Lisboa, Portugal

European book run by Soren W. Multi-language editorial standard maintained here. EU GDPR + Schrems II compliance from this office.

Toronto

Audit cell · since 2024

156 Wellington St WToronto, ON M5V 3A1

Two associate editors. Run the standalone audit programme; not currently retainer-staffed. Hired Daniel C. + Helen Y. through this office.

Ready to start? Submit a domain.

If you have read this far, you are not the kind of buyer that needs a discovery call. Submit a domain, and we will hand back a 3-page PDF within 5 business days.

Or read first Read the standards → Section C
Read the casework → Section B
Read the pricing → Section D, classifieds