We don't take on every project type. The work splits cleanly into three engagement tiers — and a fourth lane for studios with their own design teams who want senior consult, not new ownership of the system.
For founders ready to commit to a primary mark and basic system. The minimum viable identity — drawn on grid, fully documented.
The full studio engagement — strategic positioning, mark, type, color, motion, photography, and a 60-page guideline that holds up in court.
For mature companies with multi-brand portfolios — architecture, naming systems, sub-brand frameworks, packaging at scale.