A logo + identity studio for founders who'd rather get the geometry right than the rebrand cycle. We design marks that hold up at 8px and on a 30-foot façade — no decoration, no ornament, just construction.
Primary mark drawn on grid, with construction documents, contour rationale, and minimum-size testing across print and pixel.
The full system: type pairing, color tokens, photographic direction, spatial rules, and motion principles in one bound guideline.
Verbal identity work — naming sprints, voice frameworks, positioning statements built before a single pixel is drawn.
A two-week diagnostic of an existing identity. Where it leaks equity, where it overperforms, and a prioritized rebuild plan.
From SKU one to a hundred — packaging architecture that scales without re-drawing the system every product launch.
Quarterly creative retainer for in-house teams — a senior designer in your Slack, four hours a week, no project minimum.
Two weeks. Stakeholder interviews, audience mapping, audit of existing assets, written positioning brief.
Four weeks. Three logo directions, drawn on grid. We present construction, not chrome — geometry over polish.
Four weeks. The chosen mark expands into a full identity — type, color, motion, photography, packaging touchpoints.
Two weeks. Bound guideline, full asset library, training session for your team, and 90-day deployment support.
"We've worked with three studios in eight years. Your Business is the only one whose mark survived a CEO change, a market pivot, and a Series C without anyone asking to redraw it."
The same diagnostic worksheet we run on every new engagement — score your existing identity across construction, equity, deployment, and durability. PDF, 22 pages.
Lectures, workshops, panel appearances. Most-requested talks: Construction Over Chrome, The Logo as Architecture, Why Most Rebrands Fail in Year Two.