Real meat, real vegetables, gently cooked at low heat — portioned to your dog's breed, age, and weight, and delivered to your door every two weeks. Skip a delivery any time, no questions, no fees.
Breed, age, weight, activity, allergies — five short fields, two minutes.
Vet-reviewed portion math, recipes matched to your dog's needs, weekly cost calculated.
Two-week starter box at 50% off. Try it before the regular cadence kicks in.
Gently cooked at our USDA kitchen, vacuum-packed in 7-day pouches, on dry ice.
Adjust cadence in your account. No phone tree. No restocking fees. Forever.
Every recipe is gently cooked at 170°F to preserve nutrients, then vacuum-packed and frozen. Your plan picks one recipe, two, or rotates all four.
Move three sliders, get a number. Active 60-pound retrievers eat differently than 12-pound seniors — your plan reflects that, and you only pay for what your dog actually needs.
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No mystery shapes. No corn-feed. No factory pellets. Three steps from a real ingredient list to a real bowl on your dog's mat.
Pasture beef from Niman Ranch. Free-range chicken from Smart Chicken. Vegetables from regional organic farms. The ingredient list never has the words “meal” or “by-product.”
Cooked at low temperature in our human-grade kitchen in Iowa to preserve nutrients without flash-boiling them away. Then portioned, vacuum-packed, and flash-frozen.
Two-day shipping in insulated boxes with dry ice. Boxes arrive frozen. The pouches go in your freezer; you thaw the day-of in the refrigerator. Carbon offset on every box.
Travel, vet visits, weekend trips, second thoughts — every reason to skip is supported.
One click in your dashboard. Up to four weeks at a time, no fee.
Pause for a season, a move, or a vet diet. Resume when you're ready.
One click. No phone tree, no retention call, no restocking fee.
Birch came home from the shelter with a sensitive stomach and a coat that looked like steel wool. Six weeks on the chicken-and-rice and her coat is back, her energy is back, and she licks the bowl now.
I have three dogs of three sizes. The plan-builder figured out how to feed all three on a rotation that fits in one freezer drawer. Customer support answered my freezer-space question on a Saturday.
Atlas is fourteen and was off his kibble. The lamb-pumpkin recipe got him eating again — he's gained two pounds back and his blood panel last week was the best it's been in three years.
Eight days of meals, portioned to your dog and shipped frozen. If your dog turns up her nose, we refund the box and skip the regular cadence. About two thousand dogs a month try the starter; ninety-two percent stay.
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