Selected work.

Hearth had built a beautiful product — a single enameled cast-iron pan engineered to do the work of seven — but the brand was speaking like a kitchen-supply catalog. The founders came to us six months before a Whole Foods rollout, worried the work they'd already approved was selling them short on shelf and online. They were right.

We rebuilt the positioning around the idea of a one-pan kitchen, redrew the identity in a more handmade register, rewrote the entire pack architecture front-to-back, and produced a launch campaign in eight weeks. The new packaging tested 2.4× higher on shelf-attention in the qualitative round than the work it replaced.

Your Business didn't just hand us a logo. They handed us back the version of Hearth we'd lost somewhere between fundraising and now.

Marlow makes a non-alcoholic aperitif using bittering agents normally reserved for a Negroni. The team had a great liquid and a strong following on social, but the bottle and label were holding the brand back at the on-premise level — bartenders couldn't find a place for it on the back-bar.

We repositioned Marlow around the cocktail program, redrew the bottle silhouette with a slimmer profile, and built a label system that reads cleanly from across a room. Distribution doubled inside the first three months in market.

The work felt earned, not invented. Every choice ladders back to a real conversation we'd had with a bar manager.

Saltrun is a Maine-based outerwear company making the kind of jacket fishermen actually wear. They came to us already loved — six years of word-of-mouth growth, $22M in revenue — but invisible to anyone outside the lobster-boat economy. They wanted a way to scale without sounding like every Patagonia wannabe.

We sharpened the positioning around "made for the people the weather is happening to," redrew the wordmark, and rebuilt the digital direct-to-consumer experience around six core silhouettes. They sold through their first new SKU drop in eleven days.

They listened harder than any agency we'd worked with. The strategy work alone earned them every dollar.

Plume is a fragrance house specializing in personal scents made from a single botanical source. The previous identity was elegant but felt like every other independent perfumer on Instagram. The founders wanted something quieter, slower, and more confident.

We rebuilt the identity around a single mark — a vertical line — and a typographic system rooted in early-20th-century French perfumery labels. The new bottle won a D&AD pencil and pushed average order value up 38% in its first quarter.

The restraint of this work is the whole point. They saw what we were trying to do before we'd articulated it.

Cardinal is a steel-framed bicycle company in Portland building bikes for people who actually commute. The visual identity was already strong but the writing — across the website, the catalog, the email program — was flat. Every paragraph sounded like it had been copy-edited into oblivion.

We wrote a new tone-of-voice system, rewrote 38 pages of site copy, and produced a launch campaign for their commuter bike that outperformed the prior year's launch by 61% in click-through. Same product, different sentences.

We didn't know we needed copy until they showed us how much we needed copy.

Threadcount makes single-origin Belgian flax bedding. The category is crowded — every direct-to-consumer linen brand sounds the same, looks the same, and runs the same Pinterest ads. Threadcount's actual differentiator was a relationship with one farm in West Flanders that nobody on the website ever mentioned.

We rebuilt the brand around the farm. New strategy, new identity, new voice, new e-commerce architecture organized by harvest year instead of by SKU. Margin per unit went up 17% because the brand could finally justify its price.

They turned an asset we'd been hiding into the entire business.

Quorum makes governance software for boards of directors. They came to us mid-Series B with a brand that read like compliance software — gray, careful, slightly hostile. The product was actually warm, opinionated, and built by people who care a lot about the work.

We repositioned around the relationship between a CEO and her board, rebuilt the identity in a register that felt civic rather than corporate, and shipped the system across product, marketing, and sales enablement in fourteen weeks. Pipeline grew 2.1× the following quarter.

We hired Your Business because we'd lost an argument internally about what we were. They helped us win it.

An old Vermont distillery had been making the same five spirits for forty years under a name nobody could spell. The third-generation owners decided it was time to retire it. They came to us for a name first, identity second.

We named the company Pinecask, rebuilt the identity around a pine-tar woodblock illustration system, and shipped a five-SKU pack family designed for both on-premise and shelf. The first 1,500 cases sold through to distributors in nine days.

Your Business gave us a name we could grow into for forty more years.