New patient · $0 exam with most insurance · same-day frames in stock · home try-on box · open Sundays
— our team —

Three optometrists. Two opticians. One shop in Williamsburg.

Your Business is small on purpose. Five clinicians, one schedule. You'll see the same eye doctor each year and the same optician for fittings — that's the whole pitch.

Dr. Mira Kessler
— founder · primary eye care —

Dr. Mira Kessler OD

SUNY Optometry '12 · 14 years in practice

Mira opened Your Business in 2012 from her dining room (the lease came later). She handles primary eye care, kids' exams, and most contact-lens fittings. If you've been here before, there's a 70% chance she examined you.

FocusPrimary, peds, contacts
EducationSUNY Optometry
LanguagesEnglish, Hebrew
BooksSame-day appts daily
Dr. Wei Liang
— specialty contact lenses —

Dr. Wei Liang OD, FAAO

Berkeley OD '15 · 11 years · Cornea & Contact Lens Fellow

Wei runs the specialty contact lens program · scleral, RGP, post-LASIK, and keratoconus fits. She's a Fellow of the American Academy of Optometry (the cornea section). Her caseload includes most of north Brooklyn's keratoconus patients.

FocusSpecialty contacts, cornea
EducationUC Berkeley OD
LanguagesEnglish, Mandarin
BooksBy appointment, T/Th/Sat
Dr. Aisha Park
— dry eye clinic director —

Dr. Aisha Park OD

PCO '18 · 7 years · Dry Eye Society member

Aisha leads the dry eye clinic. Her 90-day protocol combines IPL, LipiFlow, and an at-home routine that's built to fit into a real workday. Her patients are mostly screen-heavy professionals · she's "treated more web designers than ophthalmologists in the city," she says.

FocusDry eye, ocular surface
EducationPennsylvania College of Optometry
LanguagesEnglish, Korean
BooksM-F, dry eye eval slots
— the boutique —

Two licensed opticians · for fittings, repairs, and the "do these look weird" check.

Our opticians don't work on commission. They're paid hourly · their job is fit, not flip. We've heard them turn down a $700 frame in favor of a $295 one because the pupillary distance was off. That's the standard.

Optician Daniel Herrera
— senior optician —

Daniel Herrera ABO-AC

11 years · ABO-Advanced Certification

Daniel runs the frame floor. He's been fitting glasses since high school and has the spreadsheet of hinge types to prove it. Specializes in tricky bridge fits and progressive lens calibration.

ABO-ACProgressive specialistFrame repairSpanish
Optician Joelle Whitman
— optician —

Joelle Whitman ABO

5 years · ABO-Certified · NYS-licensed

Joelle joined in 2021 from a frame boutique in Soho. Has a sharp eye for face-shape pairing · ask her if you can't decide between two frames, she'll tell you exactly which.

ABOStyle consultKids' framesSat / Sun lead

Same doc, every year. Same optician for fittings.

Pick a clinician, or let us match you. Either way, you'll see the same person at your next visit.