Hearing concerns? · Free 60-minute hearing test · same-week openings · most insurance & Medicare Advantage accepted
FREE 60-minute hearing & balance evaluation

Hearing care that listens first.

Your Business is an independent audiology center in Madison, Wisconsin. Four doctors of audiology, no manufacturer quotas, every brand on the market. We test, we explain, and we only fit a hearing aid if your test says you actually need one.

doctors of audiology4
independent since1998
patients served11,400+
Audiologist examining a patient's ear with otoscope — Madison · open Saturdays —
new patientsFree hearing test
book in2 min
— what we do —

Four pillars of independent hearing care.

Diagnostic testing · custom-fit hearing aids · vestibular & balance · tinnitus management. We see adults, children, and Medicare patients in the same chair.

Hearing testing

60-minute diagnostic audiogram, speech-in-noise testing, and a written explanation you'll actually understand. Free for new patients.

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Hearing aids

Every major brand · Phonak, Oticon, Starkey, ReSound, Widex, Signia. Bluetooth, rechargeable, invisible-in-canal options. 60-day trial.

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Balance & vestibular

Dizziness, vertigo, BPPV, fall risk · we run VNG, vHIT, and posturography in-office. Most patients leave with a same-day plan.

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Tinnitus management

Sound therapy, masking, counseling, and CBT-T referral. We won't tell you to "just live with it." A real protocol with measurable steps.

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— independent advantage —

Why independent matters in audiology.

Big-box and franchise centers carry one or two manufacturers. We carry every brand on the market and have no quota. Four small commitments we made on day one.

— 01 —

Every brand, no quota.

We don't get a kickback for fitting one brand over another. The fit is whichever device tests best for your hearing in our sound booth.

— 02 —

60-day no-questions trial.

Take your aids home. Wear them in the grocery store, at church, in your kitchen. Bring them back inside 60 days for a full refund.

— 03 —

Real-ear measurements.

We verify every fitting in your ear, not from the manufacturer's algorithm. Industry studies say only 1 in 3 clinics actually do this.

— 04 —

Lifetime adjustments.

Buy your aids from us, your follow-ups are free for the device's life. Walk-ins welcome for cleanings and tube changes.

— the doctors —

Four AuD audiologists. One quiet Madison clinic.

Dr. Margaret Whitfield

Dr. Margaret Whitfield, AuD

Founder · adult diagnostics, hearing aids · 26 yrs · Spanish
Dr. Henry Larsson

Dr. Henry Larsson, AuD

Vestibular & balance, BPPV repositioning · 14 yrs
Dr. Aliyah Brennan

Dr. Aliyah Brennan, AuD

Tinnitus, sound therapy, pediatrics · 9 yrs · ASL
Dr. Wesley Okafor

Dr. Wesley Okafor, AuD

Telehealth, custom earmolds, musicians · 7 yrs
— insurance & coverage —

We bill what you have. We finance the rest.

In-network with most major plans, Medicare Advantage, and the Wisconsin state employee program. CareCredit and 0% in-house financing for hearing aids when insurance falls short.

PPOBCBS Wisconsin
PPOQuartz
PPOWEA Trust
PPOUnitedHealthcare
MedicareHumana MA
MedicareAetna MA
stateWI ETF
financeCareCredit
— ready when you are —

Quiet clinic.
Loud results.

Book your free hearing & balance evaluation online. Same-week openings most weeks · we'll call to confirm and answer questions before your visit.