Six weeks.
Twelve live calls.

You think you know where your time goes. You're wrong. Week one starts with a calendar audit so brutal that 80% of past students have rebooked their week by Friday. Then we build the calendar of the CEO you'll need to be in 18 months — and reverse-engineer your way there.

Tuesday lecture · 90 min

• The 5 categories of real CEO work — and the 4 that aren't on your calendar today
• The 80/20 audit: download last week. Score every block. Cut what fails the score.
• Why "I'll just batch deep work" never works (and what does)
• The "weekly look-back" practice every alumnus uses post-cohort

Thursday workshop · 90 min

• Live calendar audits — 4 founders volunteer their actual calendar
• Pod-based homework review (4-person pods)
• Naomi diagnoses 2-3 patterns common to most students' calendars

Most CEOs draw the wrong org chart. They draw who works for the company today. We draw who you'll need in 18 months — then reverse-engineer hires, promotions, and departures.

Tuesday lecture · 90 min

• The "future state" org chart vs. the "current state" — and why most founders confuse them
• How to identify the load-bearing role you haven't hired for yet
• When to promote vs. when to hire from outside (the 60/40 rule)
• How to spot a culture-killer in the first 30 days, not the first 18 months

Thursday workshop · 90 min

• Live "future-state org chart" exercise with 3 students
• Hot seat: who is the next hire? (group debates)

The cadence is what runs the business when you're not in the room. We build yours: weekly, monthly, quarterly. Mondays especially matter. By Friday of week 3, you'll have a written operating cadence — and you'll have run your first one.

Tuesday lecture · 90 min

• The Monday morning leadership meeting: agenda, attendees, what gets killed
• OKRs that actually move the needle (vs. OKRs that produce theater)
• The RACI matrix for cross-functional decisions
• Quarterly business reviews: how to run them, who attends, what closes them

Thursday workshop · 90 min

• Build your Monday agenda live (as a group)
• OKR-writing critique: pods rotate everyone's draft OKRs through the room

The hardest week. We build a real 3-statement financial model from scratch — together, in real time, with you working on your business. By Friday you'll have a model you can defend in front of investors.

Tuesday lecture · 90 min

• The 3 statements (P&L, BS, CF) and why most founders miss the cash flow
• Cohort metrics: LTV, CAC, payback — when to actually use them
• Building scenarios: base, bull, bear · what each one shows
• Stress-testing runway: what kills you, in what order

Thursday workshop · 90 min

• Live model-building from one student's actuals (rotates across cohorts)
• Pod swap: trade your model with another pod, give 3 critiques each

Six conversations every founder is bad at — and that the cohort fixes. Roleplay-heavy week.

The six conversations

• Firing well — when to do it, how to do it, what to say (and not say)
• PIPing — when a PIP is the right move vs. when it's procrastination
• Promoting well — including the "you didn't get it" conversation
• Negotiating with investors — the question every term sheet review has missed
• Investor updates — how to write them so investors actually engage (and don't panic)
• The board meeting "no" — how to disagree with your board without losing them

You walk out with a written 90-day operating plan, peer-reviewed by your pod, signed off by Naomi. Plus: your alumni network, forever.

Tuesday lecture · 90 min

• How to write a 90-day plan that's specific enough to execute and short enough to read
• The 3 "must-hits" rule: pick three. Everything else is bonus.
• The post-cohort first 30 days: what falls apart, and how to keep the cadence

Thursday — graduation

• Each pod presents their members' plans · 4 minutes each · live critique
• Welcome to the alumni Slack (1,200+ members, you stay forever)
• Post-cohort: 1:1 with Naomi at month 3 (free) · alumni-only reunion every quarter