Will grew up on the public muni course in Salisbury, North Carolina, on a junior membership his grandfather paid for. He played four years at Wake Forest under Jerry Haas, made it to four Korn Ferry stage-two finals, and looped on tour for two seasons before deciding the life he wanted was teaching. He's been at Pine Needles since 2003.
The teaching practice is intentionally small — fourteen private students per season plus the junior academy, plus a rotating roster of corporate clinics. Will doesn't run an assistant program and doesn't plan to. The whole point of Swing Line is that the person you book is the person you get.
He lives in Southern Pines with his wife, a high-school history teacher, and their two kids — both of whom are currently better than he is at putting.
Carolinas Junior PGA, runner-up. First trophy that wasn't from a club championship — and the first time he beat the older kids he'd been losing to for four years.
Four years on the Wake Forest team under Coach Jerry Haas. Made the lineup as a sophomore. ACC tournament lineup all four years. Team finished top-25 nationally three of those four seasons.
Two seasons of stage-two finals. Two seasons looping for a player who would later make the PGA Tour. Will calls the caddie years the most useful golf education he's ever received — "you watch every kind of swing under every kind of pressure."
Earned PGA Class A teaching certification at Pinehurst Resort. First teaching job at the resort's group instruction program — fourteen kids in a row from sun-up to lunch.
Opened the private practice at Pine Needles with two students. By the end of the first year he was at fourteen. He hasn't grown the practice past fourteen since.
Completed all three levels of TrackMan University certification. Began rebuilding the technical curriculum around launch-monitor data and frame-by-frame video.
Earned Master Professional designation — the highest credential in the PGA of America. Currently one of forty-eight in North Carolina.
Started the junior academy with eight kids in the first cohort. Two of those eight are now NCAA Division I — UNC and Wake Forest.
Named to Golf Digest's "Best Teachers in State" list, North Carolina, for the third time.
The fastest way to a better swing is to fix one thing, twice, instead of seven things, once. Most students leave their old coach because nothing got fixed. They leave me because everything we worked on stuck.
The first lesson is a diagnostic. We don't fix anything. We watch, measure, and write the lesson plan. Lesson two is when work begins.
Every student leaves a session with a maximum of two swing cues. More than two and the brain forgets all of them on the course.
Every session ends with a written, dated practice plan emailed within twenty-four hours. If you don't get the plan, you didn't get a lesson.
Range work isn't golf. The on-course playing lesson is where everything we do gets tested. Every package includes at least one playing lesson.
If your clubs are wrong for your swing, no lesson on earth will fix it. We fit before we teach, when fitting is needed.
If a student gets to a 4-handicap and is happy, we don't push for a 2. The point is the joy of the round, not a single number.
Named for the third consecutive cycle to Golf Digest's Best Teachers list. Quoted on the value of the on-course playing lesson over the bay-only model.
Long-form profile of the Swing Line junior academy and the cohort-of-ten model. The piece tracks one Elite track student through a season.
Will and a former tour student demonstrating the on-course playing lesson at Mid Pines. Eight-minute segment in the morning broadcast.
Will's contribution to the Carolinas PGA section's annual teaching essays. The pull-quote on this page comes from this piece.