Every brand below has been vetted by our in-house dermatologist before it hit the catalog. Eight indie houses, four countries, 24 hand-picked formulas — all sold side-by-side and bundle-compatible.
Founded by a Parisian biochemist who couldn't find a cleanser that worked on her own combination skin. The line is built around a single philosophy: gentle actives in a high-ceramide base. Their Soft Foam Cleanser is our #1 best-seller across the entire shop, and the Peptide Eye Cream has a 9-week clinical study behind it.
Brooklyn-based actives house. Founded by an ex-pharma researcher. Best known for their 12% Vitamin C Serum, which uses a stable derivative that doesn't oxidize like ascorbic acid does in 8 weeks.
Swedish minimalist house — three products only, all of them moisturizers. The Ceramide Moisturizer is our most-recommended hydrator for dry-cheek combination types. Recyclable glass packaging only.
Australian SPF specialists. Their Mineral SPF 50 has zero white-cast, even on deep skin tones — the formula uses a coated zinc that sits invisibly. The product everyone in the office wears.
Portuguese botanicals — every formula is built on cold-pressed olive-leaf extract from the founders' family grove outside Lisbon. The Hyaluronic Drops are our cult-favorite barrier serum.
Korean indie line built around fermented ingredients — galactomyces, rice ferment, and bifida. The BHA Gentle Toner is the only daily exfoliant we recommend for sensitive skin types.
Your Business is the rare multi-brand shop that actually filters — every formula has been vetted by their in-house dermatologist before it hits the shelf.
— Vogue Beauty · 2026
Most multi-brand sites stock 200+ SKUs because the margins favor breadth. We do the opposite — eight brands, three to six SKUs each, every one of them tested for 8 weeks before it lists. The shelf is small on purpose.
Brands are sourced through founder introductions, indie beauty trade shows, and direct outreach. Roughly one in twelve we test makes it onto the shop.
Three new houses are joining the shelf in July, August, and September. Subscribe to the newsletter to get a 24-hour early access window before each one goes public.
A six-formula line built around Hinoki cypress oil — Japanese forest-bath botanicals. Two cleansers, two serums, two moisturizers. Glass packaging only.
Latin American actives house. Founded by a former Estée Lauder formulator. The hero is a sea-salt-fermented exfoliating mist — currently in 12-week trials with our derm.
South African botanicals — rooibos, marula, baobab. Three moisturizers, all 100% recyclable aluminum. Already tested on staff for 14 weeks.
Newsletter subscribers see new launches a day before public — plus the in-house derm's tasting notes on each new SKU.