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About Your Business

One marketplace, edited by people — not algorithms.

We buy, photograph, and ship every product we sell. Started in 2021 in Memphis with a single coffee carafe; today, 1,200 SKUs across five departments.

Memphis warehouse
1,247SKUs in stock today
18,400Verified reviews
112,000Repeat customers since 2021
2 daysAverage ship time
Our story

Started with one carafe, in 2021.

Lin and Marcus were running a small ceramics studio in Memphis when they realized the hardest part of their business wasn't making the carafe — it was getting it photographed, listed, and shipped. So they built a tiny store to sell only their own pieces.

Customers kept asking what else they recommended. Five years later, our buying team — six full-time staff plus a freelance scout in Lisbon — vets every SKU before it joins the shop. Half come from independent makers; the rest are well-priced everyday goods we stock-test in our own homes for two weeks before listing.

We don't sell anything we wouldn't keep. That's the only rule.

What we won't compromise on.

1

Honest photography

Every product is shot in our own studio in natural light. No staged-stock photos. What you see is what arrives.

2

Independent buyers

Half our catalog comes from makers under 50 employees. We pay net-30 instead of the standard net-90.

3

Returns without friction

30 days, prepaid label, no follow-up email asking why. Industry returns rate is 6.2%; ours is 3.8%.

The buying team.

Founder Lin Park Co-founded the store in 2021. Buys for Home & Kitchen.
Founder Marcus Hale Co-founded the store. Runs operations and the warehouse.
Buyer Priya Shah Beauty & personal care. Joined in 2022.
Buyer David Tran Fashion & accessories. Joined in 2023.

How we got here.

2021

The first carafe

Lin and Marcus list a single hand-thrown carafe on a one-page Shopify store from their studio garage.

2022

First warehouse

We move into 4,200 sq ft on Riverfront Ave and add Home & Kitchen as a department.

2023

Buying team of 4

Beauty and Fashion launch. Catalog hits 380 SKUs and we cross our first $1M revenue quarter.

2024–26

1,200 SKUs

Tech, Outdoor, and Pets launch. We hire a freelance scout in Lisbon for European makers.

Free shipping over $502–4 day delivery
30-day returnsPrepaid, no questions
4.8 stars · 18k reviewsVerified buyers
Secure checkoutStripe · Klarna · PayPal

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