Sixteen years inside venture-backed companies — three of them as a CEO, four as a head of strategy, the rest in the room when the hard decisions got made. I work with twelve founders a year, mostly between Series A and B, on the questions that don't fit on a slide.
A 90-minute working session for a single, high-stakes question. Pricing strategy. Hire-or-fire. Whether to raise, what to raise, when. We prep over email, meet on Zoom, and you walk out with a written one-pager memorializing the call.
A six-week, focused engagement around one strategic question — usually market positioning, pricing, the next-12-month plan, or a leadership-team redesign. We meet weekly, and I do real work between sessions.
I work with two fractional clients at a time, no more. Weekly cadence, in your Slack and your strategic offsites, on the long arc of your business. I'm in the room when you make the decision, not after.
Six-week sprint with a fintech CEO who'd outgrown an early-stage flat-rate offering. We re-segmented their book, redesigned the pricing, and built the migration plan for existing customers. Closed the round nine weeks later at the new ARR multiple.
Fractional engagement with a digital-health founder who was running a hard-to-defend two-market product. We collapsed the strategy to a single ICP, rebuilt the GTM motion, and shipped a new positioning over four months. Pipeline tripled, conversion doubled, and the company closed Series A on a clearer story.
Sprint engagement with a Series B founder after an unplanned VP departure. We redesigned the leadership team, built a 90-day interim plan, ran the search, and made the hire — without losing a sprint of velocity.
A single 90-minute strategy session for a seed founder weighing whether to fire her co-founder. We worked through it in real time. She made the call within a week, the company rebooted, and twelve months later she'd raised a clean Series A on a single-founder cap table.
The best advisors leave a founder with a sharper question, not a longer answer. I work toward the meeting where you say "I've got this from here" — and then we both mean it.
I started as employee #6 at a Series-Seed company that became a public software company. I left as VP of Strategy in 2018, ran a vertical-SaaS company as CEO from 2018 to 2022, and started this practice in late 2022.
The pattern that kept showing up: founders weren't short on tactics. They were short on the time and the trusted second voice it took to think clearly about the next twelve months. So that's what I built.
Pick a slot below for a 30-minute exploratory call. We'll talk about what you're working on, what's keeping you up, and whether one of the three engagement formats is a fit. If it isn't, I'll usually be able to point you at someone who is.
I read every inquiry myself. I respond from a real email, never a CRM.