— full-service brand & digital agency · NYC + remote —

We make brands the internet remembers.

Brand systems, digital products, content, and growth — for ambitious B2C and DTC companies between Series A and IPO. Selective intake. Long engagements.

View case studies
8 years.— in business —
42 brands.— launched or rebuilt —
$1.4B— raised by clients —
— recently — HalonForward·CoMeridianStavrosHexagonVoxelCascadia
— selected work

Four recent rebuilds.

2024 — 2026
BRAND + WEB · 2025Halon — DTC sleep brand
— Halon · DTC · Series A

From bedding startup to $48M run-rate.

Full brand rebuild + new e-commerce site + post-purchase email automation. 3.4× organic traffic in 9 months. CAC dropped 28%.

Brand identityWebLifecycle emailPhotography
BRAND + CONTENT · 2024Forward — fintech platform
— Forward · B2B fintech · Series B

Built the brand 12 months before the Series B raise.

Identity + voice + content engine. By raise time, organic search drove 18% of inbound. Closed $34M with Sequoia 11 months in.

BrandContent engineSales collateral
WEB + ADS · 2025Meridian — premium subscription
— Meridian · subscription · DTC

Re-platformed Shopify + paid social engine.

Migrated to a custom Shopify theme. Built the paid social engine from scratch. ROAS rose from 1.4× to 3.8× in two quarters.

ShopifyPaid socialUGC sourcing
BRAND · 2026Voxel — AI security
— Voxel · AI security · Series C

Brand system for an AI security platform headed to IPO.

Wordmark, identity system, sales site, investor pitch design. The new identity launched at RSA 2026 to industry coverage.

Identity systemWebPitch deckTrade show
// capabilities

Four practices.
One studio.

We work as one team across brand, product, content, and growth. Every engagement is led by a partner, supported by a 4–8-person pod that stays with you for the duration.

01

Brand & identity

Naming, positioning, identity systems, voice, design language. We write the brief, design the system, and stay through implementation.

  • Brand strategy + positioning
  • Visual identity systems
  • Voice + verbal identity
  • Brand guidelines
02

Digital products

Marketing sites, e-commerce, internal tools, mobile apps. We design and ship — most engagements include both our designers and our engineers.

  • Marketing & brand sites
  • Shopify + custom commerce
  • Web apps + tools
  • Mobile (iOS / Android)
03

Content & storytelling

Editorial, photography, video, social. We staff a creative pod or take ownership of your full content engine.

  • Photography + video
  • Editorial / longform
  • Lifecycle + email
  • Social-first creative
04

Growth & media

Performance creative, paid social, search, lifecycle, retention. We treat creative and media as one discipline.

  • Paid social + search
  • Creative testing
  • Lifecycle / CRM
  • Influencer + UGC
— how we work

Four phases. Six-month minimum.

i

Listen

4-week immersion. We talk to founders, customers, and operators. We come back with a one-pager.

ii

Build

10–14 weeks of doing. Brand, web, content, ads — whichever discipline the engagement calls for.

iii

Launch

2-week ship window. We hand off, train your team, and stay on for the first weeks of monitoring.

iv

Stay

Optional ongoing retainer. ~70% of clients keep us on past the launch as a fractional creative team.

— work with us

Apply to work with us.

We take 6 new clients per year. Engagements start at $80k and run 6+ months. We respond to every application personally within 5 business days.

  • $80k+ minimum engagement
  • 6-month minimum commitment
  • 1 partner + 4–8-person pod
  • Mostly B2C / DTC / consumer fintech
  • 5-day response, every application
— application

Tell us about your project.

5 minutes · personally read by a partner

— read personally · responded to within 5 business days · no auto-replies —